A team of entertainment companies collaborated for this video Christmas card tribute to "Star Wars."
When it comes to Christmas cards, most people have some sort of go-to annual tradition (assuming the tradition isn’t “don’t send Christmas cards.”) Maybe you grab a pack of prosaic winter-themed cards from the grocery store? Maybe you send custom-made cards featuring a beautiful family portrait to show off how you were able to get everyone in your household to smile simultaneously? Or maybe you create a stop-motion video featuring marshmallows recreating famous scenes from pop culture classics?
If you do that last one, you almost certainly work for one of four companies: Northern Lights, Mr. Wonderful, SuperExploder or Bodega. For years now, this entertainment agency, creative-production studio, audio boutique and content creation studio (respectively) have collaborated on a clip that turns to marshmallows to wish everyone happy holidays. In previous years, the videos have given this sugary spin to Back to the Future, Ghostbusters, Apocalypse Now and Stranger Things. This year, the foursome decided to rework one of the most classic scenes from the Star Wars franchise—Luke Skywalker and Darth Vader’s lightsaber fight from The Empire Strikes Back—for a clip called “The Cocoa Strikes Back.” Admittedly, it’s a bit of a misnomer as no cocoa actually appears in the video. But hey, maybe these are just the kind of things that slip through the cracks when you’re creating a stop-motion marshmallow lightsaber battle?
That said, what exactly marshmallows have to do with the holiday season without the accompanying cocoa isn’t entirely clear. But regardless, the animated video as entertainment business Christmas card has a well-established history. South Park got its start as an animated Christmas card—so it’s clearly worked before as a way to get some additional attention to your work. Maybe one day we’ll see a TV series featuring a bunch of pop culture-mimicking marshmallows? Though if history has taught us anything, it’s that it’d probably do better with more cursing.