Five classic General Mills cereals are now available as candle scents at Target stores.
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General Mills Cereal Candles
Credit: Courtesy of General Mills

Sure, some people out there probably like quirkily-scented candles. But no one seems to like them as much as big brands who can use them to promote their signature products in an eye-catching way. Over the years, we've covered Shake Shack candles that smell like "a burger in the park,"  Campbell's candles in both Chicken Noodle and Tomato & Grilled Cheese, Ikea candles that smell like Swedish meatballs, and even Miller Lite candles that smell like a dive bar. (Yes, that one was real.)

The caveat, however, is that these niche scents often only receive limited releases or are part of a sweepstakes — meaning they aren't as easy to secure as many candle lovers might like. But General Mills is so confident in their new candles, they're bringing them to the big time: one of America's largest retailers. Cinnamon Toast Crunch, Lucky Charms, Trix, Cocoa Puffs, and Honey Nut Cheerios candles are all available now at Target stores nationwide.

General Mills Cereal Candles
Credit: Courtesy of General Mills

The collection is surprisingly robust, with 23 different options currently online — from 4-ounce candles for $5 each sold in what look like tiny creamer jars to larger 11-ounce one-wick and 12- and 13.5-ounce three-wick candles sold in a variety of packages for $10 a pop. Finally, Target has three gift sets, all for $15: two different three-packs of rectangular tins (one has Lucky Charms, Cocoa Puffs, and Cinnamon Toast Crunch while the other has Trix, Honey Nut Cheerios, and Lucky Charms) and a three-pack of traditional glass jar candles featuring mascots from Lucky Charms, Cinnamon Toast Crunch, and Honey Nut Cheerios.

"Our new line of cereal-scented candles are the perfect at-home accessory for any cereal lover," said Susan Pitt, Director of Brand Experience at General Mills. "These candles feature the delicious scents of some of our most beloved products, like Lucky Charms and Cinnamon Toast Crunch, and offer brand fans a new, fun way to experience their favorite childhood cereals."

A spokesperson for Target said that candles are the largest growing household item at the chain. And the candles section online includes 955 products, so they aren't kidding. Additionally, cereal candles specifically appear to have an existing market: a search for "cereal candles" on Etsy brings up nearly 3,000 results — including plenty of knockoffs of the aforementioned brands. So this may be a bit of a "can't beat 'em, join 'em" situation, too.