Gerard Craft Collaborating with Lion's Choice Is the Most St. Louis Thing Ever
A pioneering chef on the local scene and a treasured regional fast food favorite have announced a limited-time partnership, and it begins with a $6 brisket sandwich.
Food-wise, there's no shortage of interesting news coming out of the Midwest, but the evolving scene in St. Louis is easily right up there on a growing list of regional things that deserve your attention. From Michael Gallina's groundbreaking Vicia to Qui Tran's boundary-busting Nudo House (featured on the cover of the latest print edition of Food & Wine, by the by), there's so much to talk about in St. Louis, so much to eat—figuring out where to start can be difficult.
No discussion of the modern age of food in St. Louis is complete, of course, without Gerard Craft, the Food & Wine Best New Chef alum (and James Beard Award winner) instrumental in getting things to where they are now; equally important are the many hyper-local food traditions, from fried ravioli to St. Louis-style pizza to gooey butter cake to (but of course!) Lion's Choice. Known for their quality, slow-roasted beef, cooked medium rare, sliced super thin and served up on toasted rolls, Lion's Choice has been a part of St. Louis life since the 1960's—with more than two dozen locations, wherever you are in the region, a good roast beef sandwich and a frozen custard are never too terribly far away.
On their own, these two local icons—the celebrated chef and the fast food favorite—are worth celebrating. (Craft's empire has expanded considerably in recent years; his Niche Food Group now operates five restaurants in St. Louis, and one in Nashville.) Now, the two greats have announced a limited-time partnership, and—understandably so—people are talking.
The source of this sudden buzz, beyond news of the collaboration, is Craft's super special, limited time only, braised brisket sandwich, now available at all 25 Lion's Choice locations. For just over $6, you get a pile of slow-braised brisket on a brioche bun, served with pickled cabbage, Swiss cheese, spicy mayonnaise and a dollop of the famous house horseradish. The best part? This is only the beginning of a year-long partnership—Craft is expected to roll out several special menu items between now and the end of 2018.
“It’s an honor to have someone of Gerard’s caliber share his culinary insights with our team,” said Mike Kupstas, Lion's Choice CEO. “His attention to detail, insistence on high-quality ingredients and creativity are second to none. The sandwich he created is sure to satisfy our longtime Lion’s Choice guests, and we look forward to welcoming fans of Gerard’s restaurants to any of our 25 St. Louis locations.”