Florida’s Less Than Jake is the latest in a laundry list of bands to get a beer in the past year.
If you’re not familiar with the band Less Than Jake, there’s no reason to be embarrassed. Though these stalwarts of the ska punk scene have released eight albums, the highest any of them ever made it on the Billboard charts was number 45. That’s certainly not No Doubt territory. But there’s one thing Less Than Jake can now boast about that Gwen Stefani and company can’t: Their own beer.
Sarasota, Florida’s JDub’s Brewing Company has teamed up with the Gainesville-founded band to create Less Than Jake Orange Wheat, a beer that—as its name implies—takes a drinkable wheat beer base and spikes it with an added kick of orange. Less Than Jake joins an ever-growing list of bands that have been immortalized in beer recently including other, somewhat underappreciated mainstays like The Dropkick Murphys, NOFX, and Pennywise.
“Ska is a staple in our taproom and really jives well with the vibe of the brewery,” explained JDub’s Founder Jeremy Joerger. “We wanted to highlight this genre at [the brewery’s annual festival] Dub Fest, and Less Than Jake has been a beacon of this style of music for a long time. Dub Fest and the collaboration beer will highlight a Florida brewery and a Florida band.”
As for the choosing the style of beer, Joerger said he left that entirely up to Less Than Jake’s drummer Vinnie Fiorello. “We wanted a drinkable light beer that says, ‘Florida,’” Fiorello said. “We decided on Orange. What better flavor profile says Florida as much as oranges? The wheat is a good style because it is a lawn-mower style beer that you can drink all day in the Sun.”
As you may have deduced at this point, Less Than Jake will be headlining JDub’s fourth anniversary beer and music festival which is set to go down this weekend on February 10. Needless to say, Less Than Jake Orange Wheat will be served at the event, but you can also swing by the brewery’s taproom to score 16-ounce four-packs of the brew for about $12 while supplies last.