Kylie Minogue Released a Rosé to Kick Off Her New Wine Label
The pop singer’s wines are set to hit U.S. stores later this year.
When a 19-year-old Kylie Minogue kicked off her pop career in 1987 with a cover of the song “Locomotion,” the pink wine obsession of the day was Sutter Home White Zinfandel. Needless to say, a lot changes over three decades. Kylie is still churning out records—albeit with a more mature sound—and the rosé wine market has matured as well with pink wine emerging as a respected trend. So isn’t it only fitting that, for her 52nd birthday today, Kylie Minogue has launched her own rosé—the first in a whole selection of wines arriving from the singer.
Granted, much like her music, the pop star’s first wine is intended for the masses. This Vin de France Rosé from her new label, Kylie Minogue Wines, is debuting exclusively at Tesco—a large British grocery chain similar to something like Kroger—at a mere £9 a bottle, about $11. (Not to worry, Americans: I’ve been informed that talks are ongoing, and Kylie’s wines are likely to arrive in the U.S. later this year or early next year at the latest.)
But that’s not to say this rosé shouldn’t be taken seriously: The wine is a blend of 80 percent Carignan and 20 percent Cabernet Sauvignon grapes sourced from the southern coast of France. The final product is billed as offering “delicate, alluring aromas of fresh summer berries and white blossom” before turning “refined and refreshing on the palate with a fruity, crisp finish.”
Of course, the question always becomes how involved was the celebrity with the production of their eponymous beverage. This rosé was created in partnership with Paul Schaafsma of Benchmark Drinks—the same company behind Sarah Jessica Parker’s Invivo wine brand—who told The Drinks Business that he was impressed with Minogue’s choices during their tasting session. “She has a fantastic palate,” he said. “She knew exactly what she liked when we went through the wines and picked out some really smart rosés.”
Furthermore, the singer was ready to talk the talk herself. “I don’t like sugar in wines, which was one of the first takeaways for Benchmark during this process. I like complexity in wine but I don’t like wines that are too heavy,” she was quoted as saying. “But you don’t want them too light either—they’ve got to have a bit of body, and an unexpected note in the wine is often appealing.”
Minogue was also instrumental in choosing the bottle design—which seems to be a popular practice for celebrity wines these days. Simply look no further than Post Malone’s rosé announced just two weeks ago.
And this first Vin de France Rosé is just the beginning. Apparently, a Cotes de Provence rosé, a Cotes de Gascony Sauvignon Blanc, and a Pays d’Oc Merlot are all arriving this summer, while an even more upmarket Chardonnay from Australia’s Margaret River is also in the works. Hopefully we won’t have to wait too long for them to come to the U.S., but if history has taught Minogue fans anything, it’s that patience is a virtue: Even the song “The Loco-motion” took a year before it became a hit in the States.