The doughnut brand's first attempt at soft serve will be available in ten cities, with more are already on the way.
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Krispy Kreme Ice Cream
Credit: Courtesy of Krispy Kreme

Krispy Kreme excels at getting people excited about limited time offerings — from collaborations with other brands like Twix and Oreo to seasonal products tied to things like Halloween to something as simple as a new lemon glaze. But constantly churning out new variations on the same theme isn't easy. At some point, it helps to have an exciting new product altogether. And on the first day of summer, Krispy Kreme is launching what may be their next big thing: ice cream.

Starting today, in ten markets, Krispy Kreme is launching Original Glazed Soft Serve Ice Cream which, true to its name, is made "with ingredients from Krispy Kreme's proprietary and secret Original Glazed Doughnut recipe, including its iconic glaze flavor, as well as real whole milk," according to the company.

"The introduction of Original Glazed Soft Serve Ice Cream is a big day for Krispy Kreme and our fans," Dave Skena, the brand's chief marketing officer, stated. "We're confident their love of ice cream and for Krispy Kreme is going to go to an entirely new level after they experience these deliciously unique shakes, cones and cups. We're thrilled to begin our rollout on the first day of summer."

Krispy Kreme Ice Cream
Credit: Courtesy of Krispy Kreme

Yes, customers can grab this soft serve straight up, but Krispy Kreme is also serving it with toppings and mixing it into a lineup of shakes. Waffle cones (which are also made with Krispy Kreme's doughnut mix and glaze flavor) and cups can be purchased as either plain Original Glazed (which still comes topped with crispy Original Glazed doughnut crumbles), Strawberry Iced Sprinkled, or Chocolate Iced.

Krispy Kreme Ice Cream
Credit: Courtesy of Krispy Kreme

And then the chain has seven options for hand-spun shakes, all of which are intended to taste like Krispy Kreme doughnut varieties: Original Glazed, Strawberry Iced Sprinkled, Chocolate Iced, Lemon Filled, Cookies & Kreme, Birthday Batter, and Coffee & Kreme.

Krispy Kreme say the first ten markets to score the soft serve are Charlotte, Greensboro, and Winston-Salem in North Carolina; Greenville, South Carolina; Norfolk and Newport News, Virginia; Charleston, West Virginia; Nashville and the Tri-Cities area in Tennessee; and San Antonio, Texas.

After that, the soft serve will expand to Mobile and Southwest, Alabama; Tampa, St. Petersburg, and Pensacola, Florida; New Orleans, Louisiana; Branson, Missouri; and Wichita, Kansas — though a specific date wasn't given.

The doughnut chain says you can keep track of which shops are offering the ice cream by heading to the dedicated ice cream page at krispykreme.com.