Fact: This Is the Correct Way to Sell Bananas
Forget bunches, give us color gradients.
On a recent visit to Korean supermarket E-Mart, Twitter user @AskAKorean (the handle of the anonymous writer behind the blog of the same name) came across a glorious sight: six bananas in varying degrees of ripeness, arranged in a color gradient, and nestled in a cozy plastic bed (the packaging material being the product's single downfall).
"Genius at work," @AskAKorean captioned his photo. "E-mart in Korea is now selling the 'One a Day Banana' Pack.'" Have there ever been five more beautiful words? Not only are these little fruit families aesthetically pleasing (look at that ombré effect!), they're practical—buying six bananas, each one in a different stage of its banana-life, would seemingly eliminate the problem of having half of the bananas in your bunch turn brown before you get the chance to eat them. (Although, you could turn the overripe ones into banana bread.) The only downfall: You're kind of stuck if you wake up feeling like it's going to be a two-banana sort of day, and only one is at peak ripeness.
Last summer, E-Mart told The Korean Herald that bananas had replaced apples as their top-selling fruit for the first time in the chain's history. The supermarket chalked it up to falling banana prices—while they were considered a luxury item in '80s Korea, that changed with an increase in imports from the Philippines and Ecuador. So it's possible that E-Mart introduced their new packaging to set themselves apart amid the country's rising banana demands.
Maybe U.S. grocery stores, which currently have a banana waste problem, could benefit from adding a little ombré to their displays. Judging by Twitter's overwhelmingly positive reaction to that E-Mart photo, there's a market for bananas lined up by age.
Meanwhile, over in the UK, the Waitrose supermarket chain has applied a similar strategy to avocados. They currently offer four of them—two that are ripe and two that need a little time—in an "Eat Now & Eat Later" pack.