KitchenAid Stand Mixer in Beetroot
Credit: KitchenAid

KitchenAid Just Dropped Its Color of the Year, and It's a Vibrant Showstopper

A bold look for 2022.
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

KitchenAid is undoubtedly an industry favorite for all of our cooking and baking needs. The brand has built a name for itself over the last 100 years, creating a stand mixer that is the go-to appliance for bakers, home cooks, and professional chefs everywhere. 

But just because it's old, doesn't mean it isn't trendy. The brand continues to keep us on our toes each year with new model launches, thoughtful designs, and, most importantly, a new appliance shade that continuously sells out. Now, the much-anticipated 2022 color reveal is finally here, and we're obsessed. Meet Beetroot.

KitchenAid Beetroot Launch
Credit: Courtesy of KitchenAid

To buy: KitchenAid Artisan Series 5-Quart Tilt-Head Stand Mixer, $500 at

Just like the flavorful deep-purple root vegetable, KitchenAid's newest beetroot shade is all parts romantic, mysterious, and bold. It's available in two of KitchenAid's signature products: the Artisan Series 5-Quart Tilt-Head Stand Mixer and K400 Blender. This powerful appliance duo will help you master anything from ooey-gooey chocolate chip cookies and crusty seeded loaves to flavorful soups, marinades, and salsas. 

There's no doubt this new take on the classic will add some pizazz, elegance, and luxury to your kitchen and will make even the most mundane cooking tasks a breeze. Not to mention purple is already having its moment this year, after Pantone unveiled its 2022 Color of the Year, Veri Peri. 

"This energizing and uplifting hue invites adventurous cooks of all skill levels to make every day more vibrant by feeding their insatiable appetite for new experiences in the kitchen and beyond," Carley Smith, senior marketing manager for KitchenAid, wrote in the brand's press release."

KitchenAid Beetroot Launch
Credit: Courtesy of KitchenAid

To buy: KitchenAid K400 Blender, $300 at

To keep the celebration going, KitchenAid and Stan's Donuts have teamed up for a limited edition beetroot-colored donut, available exclusively at Stan's locations in Chicago and nationally on Goldbelly.

Regardless if you're a KitchenAid stan, Stan's Donuts lover, or are obsessed with this new shade as much as we are, act fast to purchase one of these beautiful appliances for yourself.