One of Ikea's current billboard ads depicts a pile of pots and pans with the tagline "Eat in more." That's essentially MIT Media Lab professor Dr. Ted Selker's goal, too. You can read the full statement of purpose here, but his methodology is, um.... slightly different.

As Director of Counter Intelligence (pun intended) at MIT Media Lab, Selker creates fantastical-sounding gadgets that would, theoretically, make it easier and more efficient to cook and eat at home. Some of the most intriguing:

Dishmaker "Why have a dishwasher when you can make dishes?" asks Selker. The Dishmaker forms plastic cups, bowls and plates when needed, then compresses and stores them as flat sheets when they're not in use, essentially eliminating the need for cupboards.

Living Food Instead of a fridge (one of the largest energy-guzzlers in the home), Selker proposes kitchen cabinets with UV lights, hydroponic fluid and mists for keeping produce fresh. For storing butter and cheeses at room temperature, Counter Intelligence is working on nitrogen-filled cabinets.

For those who must have a fridge, why not install a device that takes (and displays) snapshots of its contents whenever an item is added or taken out? Its aim: to prevent the energy-consuming habit of lingering in front of an open fridge wondering where [insert item] might be.

And then there's a section called "Wild & Crazy Ideas We Have Had."