Kit Kat's 'Flavor Club' Is Looking for Members to Try New Candy Bars and Receive Exclusive Swag
200 fans will be selected to join and receive upcoming products before they hit stores.
If you pay attention to snack-centric social media, there's no doubt you've found yourself salivating over a sweet treat only to read the caption and find it's from another country. When it comes to Kit Kat bars, for example, there are plenty of diverse and enticing flavors being offered in countries like Japan that never make their way stateside. In fact, Japan even has stores that sell luxury Kit Kats. Clearly there's room for the American Kit Kat market to explore.
But as they are, Kit Kats are pretty perfect with their chocolate coating and crispy wafers molded into four satisfyingly snappable "fingers," as they're called. However, the U.S.-based brand is still focused on innovation, like the recent Dark Chocolate and Mint Duos and chocolate-less Birthday Cake versions. And if you don't want to wait around for other people to post about these new products, consider signing up to join Kit Kat's new Flavor Club, an exclusive opportunity to be a candy insider.
Starting today at 9 a.m. ET, head over the kitkatflavorclub.com to submit your application before the deadline of September 29 at 11:59 p.m. ET. Of those who enter, 200 fans will be selected to join the club for free, and then be privy to new and in-development releases in addition to receiving exclusive merchandise spaced out in three packages over the course of the year ("Fall 2020, Early 2021 and Late Spring 2021," the brand states). While the upcoming packages will be full of surprises not yet announced, the first will include the lastest Duos flavor, Mocha + Chocolate, set to hit shelves in November.
Because of its limited membership, joining the Flavor Club is considered a contest. To enter, you must be a legal U.S. resident in any of the 50 states and at least 18 years old (19 in AL and NB, 21 in MS). You can submit one entry per day throughout the course of the entry period. Find the official rules and price info here.