The fried chicken chain only follows six "Herbs" and the five Spice Girls.
While most of us eked out a moment of joy from learning the joke behind KFC’s Twitter follows stunt last month, one man was offered more than a good laugh. KFC’s herb and spices ploy saw the fast-food chicken chain following only 11 users—all five of the British pop music phenomenon the Spice Girls and six random people named Herb. A very attentive Twitter user by the name of Mike Edgette noticed this, and following his revelation, the internet went wild. His tweet went viral, and KFC got a ton of free marketing, just as it probably intended.
It was a clever move, nonetheless, and Edgette—cited as the first person to notice KFC’s follow choices—was rewarded for his sleuthing. And no, he wasn’t offered a lifetime supply of KFC chicken. Instead, he got something much, much better. The chain had a large portrait of user @edgette22 commissioned and the details of the painting take the entire stunt to a whole new level.
The art features the South Dakota resident riding on the back of Colonel Sanders, smiling while holding a drumstick. Behind him is a scenic display of a colorful horizon, mountains, trees, rock formations, deer, birds, and rabbits. It’s a weirdly hilarious mashup in line with the same humor that earned Edgette the painting. The ad agency behind KFC’s romance novel—offered as part of a Mother’s Day event—was involved with producing the painting.
Edgette hasn’t stated what he plans to do with the painting, but some on Twitter have suggested a public showing in his community. He has tweeted about a “life size sculpture,” in case an old-fashioned wall hanging isn’t enough.
Oddly enough, Edgette may not have been the first person to spot the marketing gag. Apparently, another user noticed the social media joke a month before he did. There’s no word on whether he’ll be getting his own commission.