The weirdly popular gimmick offers up to three hours of fried chicken aromas.

By Mike Pomranz
October 26, 2020
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Credit: KFC

This year’s Halloween already feels very different from Octobers past. And the way things are headed, Thanksgiving and Christmas will feel different, too. But one odd winter tradition should actually be easier to partake in than in previous years: KFC’s fried chicken-scented firelogs are returning for 2020, and they are getting their widest rollout ever.

KFC’s 11 Herbs & Spices Firelogs, a collaboration with the 100-percent recycled material log producer Enviro-Log, first launched in 2018 as an online-only novelty product sold at KFCFirelogs.com. After a successful sellout, KFC brought the unconventional yule logs back last year, once again selling them exclusively online, but this time through Walmart.com.

But after a second year of selling out, KFC realized this tradition could have some serious staying power. So Kentucky’s best-known chicken chain is not only bringing the logs back, but for the first time, they’ll be sold in select Walmart stores as well as online, while supplies last.

“The customer demand and excitement for the KFC 11 Herbs & Spices Firelog has gotten bigger each year,” Ross McRoy, president and founder of Enviro-Log, said of the continued partnership.

Speaking of increased demand, KFC also says that the firelogs will arrive in Canada for the first time, though those details are still to come.

Back in the States, the firelogs will actually be cheaper than they were last year, with a suggested retail price of just $15.88 (down from $18.99). That means even more bang for your buck on logs that fill your home with the scent of KFC.

“For the past two years we have warmed the hearts and homes of our fried-chicken fans during the holiday season with our 11 Herbs & Spices Firelog,” Andrea Zahumensky, KFC U.S. CMO, said in the announcement. “Although this year may look different, we hope that by expanding our exclusive partnership with Enviro-Log and Walmart, people can once again grab a fried-chicken scented firelog, order a bucket of chicken from KFC, and savor the tastes, smells and warmth of what has become our favorite holiday tradition.”