Courtesy of Hampton Water / David Fritz Goeppinger

Diving into Hampton Water is arriving just in time for warmer weather. 

Elisabeth Sherman
January 25, 2018

This harsh winter marches on, but the dream of a warm spring lives on in our daydreams. Those daydreams inevitably include a picnic and a glass of chilled rosé. Now I want you to do me a favor. Imagine Jon Bon Jovi holding that glass of chilled rosé. Yes, you read that correctly. Jon Bon Jovi. Why would the Livin’ on a Prayer singer ever come near your daydreams? Because he’s created his very own rosé.

Courtesy of Hampton Water / David Fritz Goeppinger

The leader singer of Bon Jovi wants to be a staple of your wine rack and is perhaps the person you least expected to ever come anywhere near that part of your home. He got there by collaborating with French winemaker Gérard Bertrand, but it was actually inspired—and yes, this is all true—by Jon Bon Jovi’s son, Jesse Bongiovi, who used to play football at Notre Dame. Worlds are colliding all over the place: Hair rock and college football, meet fancy French wine.

The story is actually quite sweet: The wine is called Diving into Hampton Water, and it was inspired by the time the singer and his son used to spend vacationing together in the Hamptons. Jon Bon Jovi actually called rosé “pink water,” but it was Jesse who eventually coined the term “Hampton water.”

When he was introduced to Bertrand, who hosts an annual jazz festival at his wine estate, the two pair “hit it off immediately,” and found that a collaboration was inevitable.

“I want to create a link between the emotions that spark off a great song and good wine. They elevate each other,” Bertrand said in a joint statement with the singer.

Appropriately, the wine is set to be released in the spring of this year, at just $25 per bottle, just as you’re picking out a new swimsuit, planning beach days with your friends, and gearing up to spend your weekends in the Hamptons.