Jeni’s Splendid Ice Creams Wants You to Choose Its Next Flavors
Jeni Britton Bauer, the founder of Jeni’s Splendid Ice Creams, is one of millions of Americans staying home to prevent the spread of coronavirus. In an Instagram post uploaded Tuesday night, she welcomes viewers to “the new Jeni’s r&d kitchen,” aka her home kitchen, and said that “at some point, life is going to resume, and we want to be ready with our 2021 flavors.”
She’s been working on them for a long time, but says none of the flavors she’s developed up until now are speaking to her—and that’s where you come in.
“I want sort of different things, and I think you might too,” she said in the video. “So I thought it would be fun if you could help me come up with some flavor ideas. We’ll choose the best ones, we’ll get to making them here, I’ll give you recipes at home so you can follow along if you want to. We’ll adapt them for home, and then we can choose what the best ones are, and the ones that we love the most really will end up on our flavor lineup for 2021. And some maybe even for holiday this year.”
Bauer wants viewers to ask their children, their grandparents, their neighbors (over FaceTime, she notes) for any memories they have and flavors that they love, both of ice creams and other desserts. Then, leave those ideas in the comments or DM her, and she’ll get to work. Per the post text, she’s looking for flavors that are throwback and vintage, comforting and gooey, and “salty-sweet messy,” too.
So far, the comments have included some pretty tasty-sounding suggestions, including “vegan green tea and peach jam,” limoncello, watermelon mint sorbet, “Nutella strawberry milk swirl,” and caramel apple pop.
“The whole thing that sort of drives me to ice cream is the way that it sort of tugs at your memory, your heart, your identity almost, in a way that for me other foods just don’t,” she says near the end. “We need that right now. We need to be asking each other questions, because we’re so isolated. I’m isolated here at my house with my family, we’ve been this way for a week and a half. And we’re going to continue."