IKEA Made a Meatball-Scented Candle
In 1956, IKEA founder Ingvar Kamprad opened a restaurant in the first IKEA store in Älmhult, a town on Sweden's southern tip. According to the company, Kamprad believed that it was "difficult to do business with someone on an empty stomach." It took another three-ish decades before IKEA introduced its most iconic menu item, those HUVUDROLL meatballs. "We sell more meatballs than any other IKEA product in the range," Michael la Cour, the Managing Director of IKEA Food Services, once said.
The fact that those meatballs have become such an integral part of everyone's IKEA experience — at least we hope they've been a part of your IKEA experience — that IKEA is commemorating them with their own limited-edition HUVUDROLL Meatball scented candle. (There's no better way to get your family's hopes up than to welcome them home with the smell of delicious meatballs they can't eat.)
The candle is part of the "IKEA Store in a Box," a limited-edition collection of all of the most indelible sensory experiences of going to IKEA. An IKEA spokesperson declined to comment on what other items would be included, telling Food & Wine that it would be "a surprise and a delight." (We're assuming that means it doesn't include the other thing we always encounter at IKEA: a recently engaged couple arguing over the dimensions of a dining room table.)
The HUVUDROLL meatball scented candle and the rest of the IKEA Store in a Box items were all created for the 10th anniversary of IKEA's free loyalty program, IKEA Family. As part of the anniversary celebration, IKEA Family members will receive special deals and product offers between Friday, August 6 and Sunday, August 22 — and IKEA Family members can also enter a sweepstakes for a chance to win their own IKEA Store in a Box. To enter the contest or to join the IKEA Family, visit the IKEA Family 10th Anniversary website.
On the bright side, if you don't win the HUVUDROLL scented candle, you can always pick up a bag of frozen HUVUDROLL meatballs the next time you're in IKEA. If you cook the meatballs, and serve them with mashed potatoes and lingonberry jam, you've pretty much brought the "sensory experience" of IKEA into your home — minus the part where you're listening to two strangers disagreeing about the width of their apartment.