This Beer from Two of Texas' Best Chefs Supports Restaurant Workers in Crisis
I think we can all agree that 2020 wasn’t the year we thought it would be. After ten months of curveballs from the universe, many of us could use a drink—even better, one that supports a good cause.
Earlier this month, Houston-based Karbach Brewing Co. joined forces with acclaimed chefs Chris Shepherd and Aaron Franklin to release Horseshoe Pilsner, a new beer benefiting Shepherd’s Southern Smoke Foundation.
Brewed to be the ideal palate cleanser—and I can personally vouch that it goes down perfectly with Franklin’s brisket—Horseshoe Pilsner (4.5% ABV) is a smooth and crispy light-bodied beer that borrows from Franklin’s cooking process, because as it turns out, good ingredients and attention to detail make for both great barbecue and great beer.
Back in April, Food & Wine announced our partnership with Southern Smoke Foundation to help support those in the food and beverage industry who have been impacted by the COVID-19 pandemic this year. Founded in 2015 by Shepherd, a 2013 Food & Wine Best New Chef, to “take care of our own,” Southern Smoke Foundation is a crisis relief organization that has distributed more than $5 million to hospitality workers in need.
Originally brewed for Franklin’s annual Hot Luck Festival (which was postponed until next year), Karbach, Franklin, and Hot Luck organizers decided to add a donation element to the beer’s proceeds at the start of the pandemic, given the increased need for aid in the food and beverage industry. (Franklin and Shepherd have a long-standing history of supporting each other’s initiatives through their Hot Luck and Southern Smoke events.)
Karbach, Franklin, and Shepherd are hopeful that they’ll be able to raise upwards of $100,000 through this new release, which is now available in six-packs at grocery and liquor stores throughout Texas, as well as select restaurants, bars, and pubs.