An Official Harry Potter Butterbeer Bar Is Opening in New York City
On June 3, a new attraction for Harry Potter fans will be opening in New York City's Flatiron District: The world's first and only official Harry Potter flagship store. The three-floor, 21,000-square-foot-plus space promises to "house the largest collection of Harry Potter and Fantastic Beasts products under one roof." But fans already drowning in Harry Potter merch may be more interested in this latest announcement: The store will also feature a Butterbeer Bar.
Officially-sanctioned Butterbeer isn't new: The beloved (and despite the name, non-alcoholic) Harry Potter beverage has been served at the Warner Bros. Studio Tour London and The Wizarding World of Harry Potter at Universal Parks & Resorts around the world since 2010. But June 3 will mark the first time the drink has been sold in New York. And the bar itself promises to be a sight to behold.
"Once inside the Butterbeer Bar, fans will be greeted by a giant cascade of glowing Butterbeer bottles," the store promises. "Nearly 1,000 bottles will rise from the floor and 'float' over the bar as Butterbeer moves magically across the ceiling through copper pipes. Witches, wizards, Muggles and No-maj's alike are invited to enjoy a frothy cup of Butterbeer served in souvenir tankard, a refreshing Butterbeer ice cream or freshly poured bottled Butterbeer as well as range of wizarding world inspired treats."
The Harry Potter Store New York also promises that their bottled version of Butterbeer – which is brewed in the United Kingdom and features a butterscotch flavor created from a "unique blend of top-secret ingredients"—will also have a brand new label exclusive to the store created by Harry Potter design duo MinaLima and inspired by the Magical Congress of the United States of America from Fantastic Beasts and Where to Find Them. "Designed in rich reds, whites and blues reminiscent of the US flag, the collectible label features the MACUSA and Butterbeer insignias," the store states… because, alright, you can probably find room to store a limited-edition Butterbeer bottle somewhere in your merch collection.