Free Cone Day is just around the corner.

Adam Campbell-Schmitt
May 01, 2018

Spring has finally received the message that it was supposed to be here by now. Better late than never, as they say. So while the warm weather officially missed Dairy Queen's free cone day promotion in March and Ben & Jerry's famous free cone day back in April, don't worry—your hopes of gratis ice cream on a sunny day aren't dashed just yet. Häagen-Dazs is here to pull you out of your pre-summer slump with its own Free Cone Day this month.

To score your free scoop, just head to any participating Häagen-Dazs location on Tuesday, May 8 between the hours of 4 p.m. and 8 p.m. Yup, that's it. You'll be entitled to one scoop of any ice cream in a sugar cone, cake cone, or cup. (Find those participating locations here.) But aside from being a generous act of sweet refreshment, Häagen-Dazs has a mission behind Free Cone Day: saving the bees. Why? It comes down to ingredients.

"One-third of Häagen-Dazs ice cream flavors rely on pollinators, but bees are disappearing at an alarming rate and need help," a statement from the company reads. "Over the past ten years, Häagen-Dazs has supported honey bee research and education by donating more than $1 million and working with ingredient suppliers, the Xerces Society and agronomists to create bee-friendly environments on farms where some of the brand's most essential ice cream ingredients are grown—such as almonds and strawberries." The company encourages customers to make donations to the Xerces Society as part of Free Cone Day festivities. Additionally, Häagen-Dazs is also striving for Bee Better Certification, which is given to companies whose practices and ingredient sources benefit pollinators.

Häagen-Dazs even created an immersive, virtual reality experience to take you inside the issue called "The Extraordinary Honey Bee." Strap on your headset or just click and drag your mouse as the 360-degree video explains the implications of colony collapse on our ecosystem and agriculture (and ice cream).

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