The app is launching a map of women-led restaurants and asking diners to make a pledge. 
grubhub data
Credit: Bloomberg / Getty Images

Grubhub is getting in on efforts to make the restaurant industry a little more balanced.

On Tuesday, February 26, the delivery app launched RestaurantHER, an initiative designed to help support and promote women chefs and restaurateurs. As part of RestaurantHER, the app will offer a user-generated map of women-led restaurants in the U.S., making it easier for diners to seek out and support women in the industry. Throughout March, Grubhub will ask its users to make pledges to patronize women-run restaurants, and, in turn, they will donate to Women Chefs and Restauranteurs, up to $100,000.

“Being a chef is a responsibility and an honor, as we get a chance to feed someone’s soul and make someone’s day,” said Hong Thaimee, chef and owner of NYC's Thaimee Table, in a statement. “I give Grubhub credit for developing the RestaurantHER initiative. It’s nice to have a platform to empower women and I know a lot of my customers feel the same way.”

Amanda Cohen, chef at Dirt Candy and treasurer of WCR Board of Directors, sees the initiative as a no-brainer.

"We’ve always believed it doesn’t have to be hard to run a fair and equitable kitchen,” said Cohen in a statement. “This partnership puts us in a position where we can provide the tools, not just to women, but to all chefs and owners who have long wanted to do things differently but didn’t know where to start.”

Grubhub's contribution to WCR will sponsor the organizations scholarship program, as well as the development of a digital toolkit to help restaurant operators run "equitable kitchens." What exactly this digital toolkit looks like—or how its use will be incentivized—remains to be seen, but we hope Cohen and other industry leaders who've long championed these issues get a large say in the project.

“Closing the gender gap that leaves women occupying fewer than 20 percent of chef positions in the U.S. will ultimately introduce new creativity and expertise into our restaurants and no doubt elevate the entire culinary industry," said Matt Maloney, Grubhub's male CEO. "We believe Grubhub has a duty to support women-run restaurants and promote more diversity, in the industry and on our platform, which will begin with RestaurantHER.”