Pardon Me, Would You Have Any Grey Poupon... Wine?
Grey Poupon has long marketed itself as America's classy mustard — who isn't familiar with the whole backstory behind "Pardon me, would you have any Grey Poupon?" And yet, in reality, the product is pretty pedestrian: Originally French, the now-ubiquitous brand is owned by Kraft Heinz and available at any old grocery store. Still, as a Dijon mustard, Grey Poupon can certainly turn up its nose to yellow mustards. And if that's not enough, the brand has just announced its latest move to solidify its place in high society: Grey Poupon has introduced a wine made with its mustard seeds.
La Moutarde Vin is being billed as "a celebration of the white wine used in the beloved condiment's one-of-a-kind Dijon recipe." The resulting full-bodied Viognier 2020 — which is the first-ever wine to not only be infused with Grey Poupon's mustard seeds but also literally contain the seeds in the bottle — is said to offer "bright hints of spice and pronounced citrus and floral characteristics, balanced by vibrant acidity." As for pairings? You guessed it: It pairs well with Grey Poupon.
"We use white wine in our recipe — in contrast to the majority of Dijon mustards that use vinegar — so it only makes sense that the same mustard seeds that are used in Grey Poupon are a satisfying infusion in a white wine!" Danielle Coopersmith, Kraft Heinz's brand manager for sandwich enhancers, told me. "We especially love how the spice and dryness of this limited-edition 2020 vintage Viognier also mirrors some of the signature characteristics of Grey Poupon."
The wine goes on sale today at GreyPouponWine.com while supplies last and a spokesperson suggested trying to get your bottle "in a timely fashion." For the $30 price tag, wine fans not only get a bottle of La Moutard Vin, but also an 8-ounce jar of Grey Poupon Dijon Mustard. It's actually perfect: When some stuffy guy points rolls up and quips, "Pardon me, would you have any Grey Poupon?" just hand them the mustard and keep the wine for yourself.