The four flavors of Hells' Seltzer are “inspired by popular menu items from Gordon Ramsay’s Hell’s Kitchen restaurants.”

By Mike Pomranz
December 08, 2020
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From Snoop Dogg wine to Metallica whiskey, alcoholic beverages have become a tried and true way for celebrities to earn some additional income. But while plenty of celebs are content with rolling out established products like rosé (i.e., Brad Pitt, Kylie Minogue, Post Malone, et al.), Gordon Ramsay has announced plans to be even more on-trend—if also a bit less pretentious. The chef and TV personality is launching his own brand of hard seltzers… and of course, it’s called Hell’s Seltzer.

First buoyed by the viral success of White Claw last year, hard seltzer has emerged as the biggest movement in the brewing/malt beverage space—with some suggesting its sudden growth may even save the previously sagging industry.

Gordan Ramsay and cans of Hell's Hard Seltzer
Credit: Getty Images / Hell's Seltzer

The Ramsay camp clearly sees the flavored drinks’ potential not only as a growing trend but also as something ripe for a culinary spin. The new brand explains that Ramsay’s “discerning palate” “tested and approved” these “unapologetically bold flavors” that are “inspired by popular menu items from Gordon Ramsay’s Hell’s Kitchen restaurants across the U.S.” No, I don’t think they’re suggesting that you could simply drink a few cans of alcoholic seltzer instead of going to one of Ramsay’s restaurants, but it does feel like a bit of a bonus.

"Yes, even I enjoy a hard seltzer after a long day, so I decided to toss the devil horns into the ring and heat things up!” explained Ramsay, who created these 5.5 percent ABV seltzers in partnership with Global Brews of London and U.S. distributor Brew Pipeline. “Hell's Kitchen will never freeze over, but a cold Hell's Seltzer is a great start.”

Hell’s Hard Seltzer will be sold in four flavors: Berry Inferno (peach, blueberry, raspberry), Knicker Twist (passionfruit, pineapple, orange), Mean Green (kiwi, lime, mint, pineapple), and That’s Forked (Key Lime, vanilla, graham). Variety 12-packs of 12-ounce cans will see for a suggested retail price of $15.99 to $17.99 at retailers across America starting next year.