More Official 'Game of Thrones' Beers Are Coming to Celebrate the TV Series' 10th Anniversary
Danish brewery Mikkeller has inked a multi-year deal to sell GoT-themed beers worldwide.
Ten years have passed since Game of Thrones debuted on HBO. Nearly two years have passed since the show ended its run. And during the eight years in-between, GoT had no shortage of food and beverage-related tie-ins: wine, whisky, Oreos, Mountain Dew, Shake Shack, and more.
One of the biggest partnerships was with Ommegang: Over the course the series, the New York brewery released (and occasionally re-released) 15 different official Game of Thrones' beers—with the final one, My Watch Has Ended, arriving after the show's finale.
But we're already coming full circle: A new beer is arriving in celebration of the ten-year anniversary of Game of Thrones' first episode. And this time around, Warner Bros. Consumer Products has partnered with a different brewery to launch what is set to be an entirely new range of GoT-inspired beers. On April 17, fans can get their first sip of Mikkeller Iron Anniversary IPA.
The Denmark-based Mikkeller—which also operates locations around the globe including in San Francisco, San Diego, and formerly New York—will bring a larger scope to this new Game of Thrones collaboration, with the beers set to be sold around the world. That said, this first release will only be available in limited quantities in select markets… though thankfully that includes the United States.
"From the very beginning, collaborations have been one of the key elements in Mikkeller's universe and are one of the things we have the most fun with and love the most," said Mikkel Bjergsø, the brewery's founder and creative director. "We have done a lot of them, but this is without a doubt the biggest so far, and we are extremely proud and happy to get this opportunity. We are looking forward to brewing a lot of fantastic beers and sharing them with the series' dedicated fan base and other beer lovers."
Iron Anniversary IPA is a 7 percent ABV New England-style IPA, described by Bjergsø as offering a "bright aroma of fresh pineapple, mango, peach, rose petals and a hint of vanilla [followed by] flavors of passionfruit, papaya, mango and berries [with] a hint of hop bitterness" and a crisp finish.
But television is a visual medium, and the beer was designed with that in mind. "The first step of the collaboration involved creating a beer label that elegantly merged Game of Thrones' unique universe with Mikkeller's more lighthearted and colorful expression," Bjergsø explained. As such, Mikkeller's longtime art director, Keith Shore—known for his somewhat cartoony work—was also the one who designed the Iron Anniversary label.
And that's just the beginning of this multi-year partnership. The brands say plans are already underway for two more beers to be launched this year alone, with "several more" coming in the "next few years." These beers are set to cover a wide range of styles—lagers, stouts, spontaneously fermented beers, and even non-alcoholic beers—featuring a mix of wide and limited releases. And, yes, Mikkeller will be selling GoT-inspired merch, too.
But let's not get ahead of ourselves. For now, Iron Anniversary IPA will be available starting April 17 for direct-to-consumer sales where available via Mikkeller's website as well as in select retailers in California, Connecticut, Illinois, Massachusetts, Michigan, New York, and North Carolina.