French’s Yellow Mustard Now Comes in Beer Form
Beer collaborations come in many varieties—from the obvious (of course, Dunkin’ wants to make a coffee beer) to the more forced (was anyone clamoring for brews from L.L.Bean?) But the most interesting collabs not only grab your attention, but also leave you thinking, That sounds so weird, I need to try it! Here’s a beer that checks those boxes: Colorado’s Oskar Blues has co-conspired on a beer with none other than French’s Mustard.
Launching on August 1, aka National Mustard Day, French’s Mustard Beer is billed as a “tropical wheat beer” brewed with Key lime, lemon, tangerine, passionfruit, and 150 pounds of French’s Classic Yellow Mustard.
“We elevated the Classic Yellow Mustard flavor with tangy lemon and lime to create a tropical wheat ale I’d pair with a loaded hot dog on the hottest day of the year,” Oskar Blues Head Brewer Juice Drapeau explained.
We got our hands on one of the eye-popping yellow cans featuring French’s signature red flag and were surprised by its relative subtlety. The beer is bright and refreshing, with just a touch of vinegary mustard flavor cutting through the tart tropical acidity. It’s nowhere near mustardy enough to pour on a bun, but pair it with a hot dog? Yes, a thousand times yes.
The limited release brew will be available to order online from CraftShack starting this Saturday or at Oskar Blues Brewery taprooms in Boulder and Longmont, Colorado, and Brevard, North Carolina, while supplies last. But if you miss out, Oskar Blues has also released a homebrew recipe to make French’s Mustard Beer—a great opportunity to really ratchet up the mustard levels to new extremes. Or maybe experiment with Dijon?
Mustard obsessives may notice that this year’s French’s beer is actually a conceptual follow up to last year’s French’s Mustard Ice Cream, produced in collaboration with Coolhaus for National Mustard Day 2019. That bizarre mustard creation proved a bit controversial around our office, but in mustard beer’s defense, at least it has alcohol… 5.2 percent by volume to be exact. Not that anyone is counting while drinking a mustard beer.