Franzia's New Boxed Wine Halloween Costume Can Dispense Real Booze
Like many (many, many, many!) brands have done recently, Franzia — perhaps America's most well-known boxed wine — has embraced the idea of launching an online merch shop. These shops are fun at first, especially if they launch with something interesting: When Franzia's shop debuted last September, the signature item was a backpack designed to hold and dispense boxed wine. (Great.) But subsequent new items often don't benefit from the same level of novelty: A new line of summer clothing is still just wine-dispenser-less clothing.
So when Franzia announced they had a couple of new costumes for Halloween, allowing adults to dress up like a box of wine — well, yeah, they had those last year. But this year, the brand has added a noteworthy feature that might grab your attention: The 2021 Franzia boxed wine Halloween costumes actually pour wine.
"Blurring the line between costume and reality, this year's Franzia boxed wine outfit has a trick and a treat up its sleeve," the wine brand boasts. "The new design includes an internal side pouch that can carry a full bag of Franzia. When worn over the shoulder underneath the costume, the wearer can dispense wine to become a human box of Franzia!"
The costumes cost a bit more this year ($40 instead of $25) but it sounds like the money has gone to a worthy upgrade. Franzia also says that this year's costumes now feature glow-in-the-dark text, and are available in two new styles: Franzia Dark Red Blend and Franzia Rich & Buttery Chardonnay.
"Our Franzia Halloween costumes were inspired by our fans, who we fondly call 'Franz,' that have been creating homemade Franzia Halloween costumes for years," Collin Cooney, Franzia's marketing director, explained in the announcement. "The new Franzia costumes make you the life of a party, just like an actual box of Franzia."
And speaking of life of the party, also mentioned in the announcement is that Franzia has released an "upgraded version" of the aforementioned Franzia-dispensing backpack. It's not entirely clear how you improve upon a backpack with an opening for a pour spout, but, hey, who am I to question the experts in this particular field?
These and other goodies are currently available on the Franzia online shop — and it has multiple shipping options to make sure you get your costume in time for Halloween.