The new eight-piece Snackin' Bacon is billed as "the perfect afternoon pick-me-up."

Bacon comes with its own inherent allure. Sure, the bacon madness might not be as crazy as a few years ago, but in general, the bacon trend seems unlikely to die, and it’s a well fast food chains continue to dip into. Last year, McDonald’s ran a “bacon hour” promotion, allowing customers to add bacon to any menu item. And this year, the Breakfast Baconator is a major part of Wendy’s new breakfast menu. But this week, Dunkin’ essentially said to hell with it… No more teasing. No more extra bacon on sandwiches. If you want bacon, we’ll just sell you a sack of bacon. Meet Dunkin’ Snackin’ Bacon.

“With its classic flavors featured in everything from toothpaste to vodka, bacon is a phenomenon,” the donut chain wrote. “But, at Dunkin’, we believe the best way to enjoy bacon is simple: eat it. Straight up.”

Dunkin' Snacking Bacon
Credit: Courtesy of Dunkin'

The new menu item—available at participating locations as of yesterday—is described as “eight half-strips of our high-end bacon (equivalent to 4 full strips!)” (they did the math) which “starts its journey smoked with natural Cherrywood” before being “treated to our sweet and savory blend of brown sugar and black pepper seasoning, creating a delightfully caramelized bacon.” Dunkin’ adds that this new menu item is actually the same old bacon “fans know and love from our Sweet Black Pepper Bacon Breakfast Sandwich,” but now it’s simply “wrapped in a portable sleeve for on-the-go snacking ease.” What took you so long, Dunkin’?!

Meanwhile, in an odd additional marketing angle, Dunkin’ also bills Snackin’ Bacon as “the perfect afternoon pick-me-up”—as if this is some sort of energy bacon. However, in the chain’s defense, it also suggests grabbing an iced coffee with your bacon bag. “Because of the sweet caramelized, candied flavor profile, the new Snackin’ Bacon pairs perfectly with our caramel, French vanilla, and hazelnut flavor swirls,” Dunkin’ explains.

In the announcement, Dunkin’ doesn’t state a suggested retail price for Snackin’ Bacon, but regardless, you'll have to weigh whether the cost—financially and spiritually—is worth it.