The chain announced it will also stop using artificial dyes in all its products. 
Dunkin Donuts snow flurries donut
Credit: Dunkin Donuts

If you reside in certain parts of the United States, you are today experiencing an unprecedented blizzard, which has probably (hopefully) confined you to your home to drink hot cocoa in your pajamas. The snow is bringing some good news with it though: Today Dunkin’ Donuts announced that it’s releasing a brand new treat, called the Snow Flurries Donut—glazed in light blue frosting and dusted with tiny white snowflake sprinkles. It’s the perfect treat with which to pay tribute to this epic snowstorm. Dunkin’ Donuts is especially adept at celebrating winter season: In December the chain released a beer in honor of the Winter Solstice.

Dunkin’ made another announcement today: The coffee chain will officially be dropping all artificial dyes from its products. Back in March, Dunkin’ Donuts made the announcement that its icings, fillings, and sprinkles (which come in a rainbow of colors from orange to pink to green) would be leaving artificial colors behind, as would be the Coolatta drinks, coffee flavorings, and breakfast sandwiches, but today marks the day that the initiative goes into effect.

2018 is already shaping up to be a year that fast food brands are jumping on the healthy bandwagon. Just this week, McDonald’s began testing a fresh beef burger, and in 2017, almost every fast food chain, from KFC, to Popeyes, to Burger King committed to ending the use of antibiotics in its chickens. Dunkin’ Donuts, however, marks one of the first coffee and baked goods chains to completely stop using artificial ingredients in its products (although to be fair many Starbucks beverages are free of artificial sweeteners). No doubt if the move proves popular, we’re likely to see even more chains doing the same.

By the way, the jury is still out on whether or not artificial dyes are actually unhealthy. While some studies have shown that consuming artificial dyes is connected to hyperactivity, using these types of chemical agents has not been banned by the FDA.