The kicks are a collaboration with another Massachusetts-based brand, Saucony.
Sneakers inspired by, or literally collaborated on with, food and beverage brands are nothing out of the ordinary… from finer dining (Nike’s Momofuku shoe) to fast food (White Castle Vans), from the sensible (a Gatorade basketball shoe seems fitting) to the bizarre (but Philadelphia Cream Cheese?) Still, when a donut brand teams up on an athletic show (Krispy Kreme, for instance), a certain irony comes to mind, but that hasn’t stopped Saucony from designing a running shoe dedicated to Dunkin’ Donuts.
To be fair, so much about this collaboration actually works it’s almost like it was meant to be. Every year, the Massachusetts- based shoe brand creates a custom design for the Boston Marathon (which takes place this year on April 16), and for 2018, Saucony decided to team up with another Massachusetts-based institution, Dunkin’ Donuts. Meanwhile, let’s not forget that the donut brand’s slogan is “America runs on Dunkin’,” making a DD running shoe a lovely literal fulfillment of this prophecy.
And though from a fashion perspective, pink and orange would seem like a potentially garish combination best left for a coffee cup, the resulting take on Saucony’s Kinvara 9 shoes is actually quite aesthetically pleasing. The white kicks feature a black tongue with the DD logo at the top as well as black laces and lining. The Saucony logo is presented with a coffee bean print.
The sole has a delightful gradient from orange to pink, not unlike a tequila sunrise, and a strawberry-frosted donut surround by sprinkles adds a bit of pizazz at the heel along with the phrase “America runs on Dunkin’.” Oh, and if you peer inside the shoes, one insole has a photo of a hot coffee while the other features iced coffee.
“The Saucony X Dunkin’ Kinvara 9 celebrates the joy, determination and delicious obsession of runners everywhere with a sense of playfulness that’s true to the heart and soul of both brands,” Amanda Reiss, chief marketing officer of Saucony, said in a statement.
As should probably be expected in our sneaks-obsessed culture, the $110 shoes are already sold out online after preorders launched just yesterday. However, the shoes will also be available at Marathon Sports locations starting April 3—though you’ll probably want to have another pair of running shoes ready to go to get you to the store as quickly as possible.