Dunkaroos Are Officially Coming Back

Mark it in your calendar for summer 2020.

Back in 2012, the year Dunkaroos were discontinued in the United States, Instagram was still getting off the ground. But if you were paying close attention to Instagram last week, you might have noticed this: Dunkaroos launched an official profile, kicking things off by posting a cryptic pic of frosting. The brand has joined Twitter, too, and immediately retweeted Kim Kardashian West.

Today, the reason behind that sudden flurry of activity has been revealed: Dunkaroos—the beloved, dunkable cookie and icing snack that debuted in 1992—are coming back.

In a new video, Dunkaroos states, "Frosted tips? Totally not coming back. Cassette tapes? Definitely not coming back. '90s fashion? Probably coming back. Dunkaroos. Definitely coming back! Summer 2020."

A spokesperson for General Mills told me that the iconic treat will be returning in "its most requested and beloved flavor: Vanilla Cookies and Vanilla Frosting with Rainbow Sprinkles."

"We're thrilled to relaunch Dunkaroos in the U.S. after years of it only being available in Canada," Jeff Caswell, president of snacks at General Mills, explained. "For those who grew up in the '90s, the original cookie-frosting combo represents the taste, color and fun of being a kid during that decade. We know there's a lot of love for Dunkaroos, and fans everywhere have been asking for it. We're excited to help '90s kids relive all the best parts of childhood."

Dunkaroos Are Back
Courtesy of General Mills

So why return now? Oddly enough, a 2018 hoax may have something to do with it. That year, a Twitter post purporting to show a screenshot stating that it would take 150,000 retweets for the company to bring back Dunkaroos went viral—getting over 180,000 retweets. Except, small problem: General Mills said the image was a Photoshop fake, meaning all those retweets were in vain.

Or were they? All that support might have given the company an idea. And regardless of whether that tweet was General Mills' inspiration or not, the new Dunkaroos Twitter account retweeted that old post earlier today—so they've at least acknowledged they're still thinking about it.

"After years of pleading—and tweeting—from celebrities, fans and snack food connoisseurs alike, General Mills is bringing back one of THE most sought-after snacks of the 90's," the spokesperson explained via email. I'm not sure what kind of lesson this teaches anyone considering posting Photoshop fakes to Twitter to get retweets, but let's just be happy Dunkaroos are coming back.

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