Dum Dums Is Ending Its Wrapper Rewards Program (Again)
If you’re sitting on a pile of Dum Dums wrappers planning to score free goodies like key chains, lip balm, or stickers, you’ll want to cash them in ASAP. The 96-year-old lollipop brand is putting an end to its “Save Wraps” program which was first launched way back in 1955.
Admittedly, the 65-year-old promotion’s streak hasn’t been entirely Cal Ripken-like—even if its nostalgia value is undeniable. “The Save Wraps program has actually ended and made a comeback several times since it was created,” Diana Eschhofen, a spokesperson for Dum Dums-maker Spangler Candy Company, told CNN. “The program was paused in the 1980s and then re-launched in the early 2000s. The most recent re-launch happened in 2016 when the program was brought online to SaveWraps.com. Prior to that, fans collected and sent envelopes filled with wrappers by U.S. mail in exchange for fun stuff like stickers, bracelets and t-shirts.”
Recently, wrappers have included a five-digit code that lollipop lovers entered into the Save Wraps website. Obviously, this online take on the classic promotion saved Spangler the hassle of digging through piles of sticky wrappers sent from all over the country. Digitizing the program also allowed for new spins like “bonus timers,” challenges, and even wrapper leaderboards to compete against other sugar fans.
Still, though these updates must have streamlined the process, Spangler has apparently decided to put the entirety of its energies elsewhere. SaveWraps.com will be shut down on May 31, and all points must be redeemed before that date. Similarly, Spangler stopped accepting mail-in wrappers on December 31, 2016. “We're ending the program to make way for new products and promotions from Dum-Dums,” Eschhofen continued. “For example, this summer, regular bags of Dum-Dums will include two limited edition Hawaiian Punch flavored Dum-Dums. It's possible that Save Wraps will return someday, but for now, we're taking a break to create new and exciting flavors and pops.”
In Spangler defense, the candy maker has had a busy 2020. After Necco collapsed in 2018, Spangler acquired that company’s beloved Sweethearts Conversation Hearts brand. This year marked the first Valentine’s Day Spangler was producing the tiny candy hearts, and even then, the company wasn’t entirely able to meet demand. The brand hopes to be at full capacity for 2021.