Dominique Crenn to Expand San Francisco Empire with New Boutique
2018 is going to be a big year for Dominique Crenn.
The French-born, San Francisco-based chef behind Atelier Crenn, her two Michelin-starred flagship, and Petit Crenn is officially entering the retail space. According to the San Francisco Chronicle, the star chef will open Boutique Crenn later this year in the Salesforce Tower, the city's tallest building. In the 4,000-square-foot space on the building's first floor, Crenn's characteristically French-inspired venture will host pop-ups and art instillations and showcase her love of fashion.
“People see chefs as only chefs, but there is so much more for us to be,” she told the Chronicle's Inside Scoop. "Boutique Crenn is something that you would see in Paris or Japan. San Francisco leads the way in the restaurant world, so it fits here too.”
Boutique Crenn will also have a boulangerie and patisserie component, as well as an ever-changing menu. Details are still in the works.
In the more immediate future, Crenn opens Bar Crenn, her highly anticipated new restaurant, on March 1.
"It's an homage to the gastronomie française, the French classics," Crenn told Food & Wine of the new spot. "It’s an homage to the masters, too. I wanted to show what the French classics are and not so much do my own thing. I wanted to create a space where people can feel at home." Crenn asked top French chefs around the world, including pals like Alain Ducasse and Yannick Alléno, for recipes for Bar Crenn, and they all agreed to offer their dishes. Ducasse's tarte flambée, for example, will make an appearance on the menu.
In the coming months, Crenn will also be hosting "The Women of Food" dinner series at Petit Crenn, which kicks off on March 27 and runs through November, featuring chefs like Nina Compton, Nancy Silverton and Niki Nakayama. Tickets, which are $250, sold out in February, the day they went on sale.
“There are a lot of great chefs out there, many of whom are female,” Crenn says. “We need to continue the conversation; that’s how the world will change.”