It's not a pillow. It's DiGiorno!

By Mike Pomranz
May 19, 2021
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Most people are familiar with DiGiorno's slogan "It's not delivery; it's DiGiorno." But this week, a new phrase could also apply: "It's not from a department store; it's from DiGiorno." Okay, maybe it's not as catchy, but follow me here… The cook-at-home pizza brand has just launched a line of merch.

Available exclusively at ShopDiGiorno.com, the collection of "while supplies last" products is surprisingly robust: about 20 items in all covering apparel, accessories, and home. Fans can grab things like joggers or hoodies in both a pepperoni pizza and a croissant emoji print. Of course, t-shirts are available sporting DiGiorno's famous tagline in a bit of a retro font. And they're selling socks and hats and tumblers and clocks and more.

DiGiorno merch
Credit: DiGiorno

However, the item billed as the "showstopper" is an $80 Croissant Crust Pizza Floor Pillow that's 30 inches in diameter. "If you've ever thought, maybe I'll just take a nap on this pizza, STOP RIGHT THERE," the brand writes. "For your gaming, snacking, or napping needs, this Croissant Crust Pizza super-sized floor pillow provides layers and layers of support and comfort for lounging." (And if you're looking to complete your cozy pizza aesthetic, there's Pizza Hut's six-foot-diameter weighted pizza blanket for that.)

DiGiorno merch
Credit: DiGiorno

Of course, you may find yourself wondering where you'd want to wear a hoodie covered in a massive pizza print. To which DiGiorno already has an answer locked and loaded. "Try again and ask yourself, where CAN'T I wear this?" the brand asks. That's easy for you to say, DiGiorno.  You work in the pizza business for a living: Some of us can't wear pepperoni-speckled items to work!

DiGiorno merch
Credit: DiGiorno

But if you're a sucker for buying branded merch, these DiGiorno items may just be the latest goodies to end up in your closet. In the past year alone, we've covered online shops from brands like Franzia (including boxed wine-dispensing backpacks), Frito-Lay (and their Cheetos onesie), and Stove Top, which released stuffing-themed clothes specifically to wear during Thanksgiving dinner.