On the heels of instant Netflix sensation Ugly Delicious, the chef announced he is launching Majordomo Media.
If you were wondering what David Chang—the force behind the Momofuku Restaurant Group and star of Netflix series Ugly Delicious—will be whipping up next, here's your answer: He’s launching a new media company that will serve up food and culture content.
Chang—along with business partner Christopher Chen and former Wired editor-in-chief Scott Dadich—tells Hollywood Reporter that Majordomo Media will include a podcast, TV development slate, and editorial platform, all poised to discuss “food and culture in a way nobody has really ever tried.” The new company picks up where Chang’s magazine Lucky Peach left off with its final issue in May 2017—heavyweights Chris Ying and Rachel Khong will also be onboard—and builds on his experience as host of the series Ugly Delicious and his time as a host on season one of PBS series The Mind of a Chef.
“Majordomo is a place for people to connect over the things I believe define culture: travel, food, music, sports, exploration,” Chang said in a written statement. “I don't want to tell people what to do or show them the new cool thing. Plenty of places do that. I want to teach them how to find—and understand—new and different things.” What’s more, Chang says, “I want to create experiences where it’s OK to have honest conversations—where people can consider culture and race and have strong opinions while exploring their passions.”
According to Hollywood Reporter, Chen, who at one time served as business development executive at Endgame Entertainment, and Dadich—with the help of former Condé Nast Media Group president Lou Con—will run the company separate from Chang’s Momofuku.
"We're designing Majordomo for 2018 and beyond, and it won't feel like anything else in media," Dadich told Hollywood Reporter. "It will be rollicking, occasionally profound, and frequently profane. Majordomo will be the can't-miss hub for the culturally adventurous.”
If Chang’s new media company produces content that is even remotely similar to his Ugly Delicious show, we’re in for a treat. The Netflix show is an “international master class in comfort foods” from around the globe, and Chang’s confrontational interview style gives way to “powerful takeaways on multiculturalism and American history,” which certainly spurs the honest conversations Chang says he hopes to have through Majordomo Media.