Andrew Burton/Getty Images

Sometimes it's best to eat your Blizzard right side up.

Nina Friend
March 23, 2018

What happens when you flip a cup of ice cream upside down? In the regular world, the melty treat would slide right out onto the floor. But at Dairy Queen, dessert should defy gravity. (On a website announcing their “upside down or free” policy, explained below, Dairy Queen literally says, “We do things differently here. We defy gravity.”)

DQ’s Blizzard, a milkshake-esque concoction made by blending soft serve with mix-ins like Oreos and Reese’s, is said to be so thick that it stays in place even when turned upside down. The chain restaurant apparently believes in the product so much that they pledged to serve every Blizzard bottom up. And that’s not all. If a customer receives a Blizzard served the normal way, they're rewarded by getting their next one free.

People have a lot to say about DQ’s Blizzard politics, as demonstrated by a recent AskReddit thread in which a user posed the question, "People who have had their Blizzard spill when the DQ worker turns it upside down, how do you feel about it?”

One user isn't finished crying over spilt soft serve: "When I was a kid that happened to me. Got a Blizzard, and my parents told me that I can flip it upside down and it won't spill. Turns out mine was put in two cups and I watched as my first Blizzard I ever got hit the ground of the parking lot. I was 6."

Another user shares the dissapointment: "They flipped my very preggo wife’s Reese’s blizzard. It fell out. They remade it and didn’t flip the new one."

Probably a good choice according to another user, who commented: "I feel like dropping a pregnant woman’s chocolate peanut butter ice cream treat could get a person murdered. Or cried on. I wouldn’t risk it."

One user seems convinced that there’s a reason behind DQ’s topsy-turvy treats: “You're supposed to eat it upside down, the coldest atoms flow to the bottom.”

Offering a similar perspective, another user said, “Since some people actually open a potato chip bag from the bottom, they may try to eat a Blizzard upside-down too. People don't surprise me anymore.”

To confirm this argument once and for all, a third user wrote, “Well duh. Heat rises after all!”

No matter what BLIZZARD Treat you choose. It’s always upside down or free.*

A post shared by Dairy Queen (@dairyqueen) on

There are also users who claim to have worked at DQ and want to share personal stories of why the Blizzard sometimes spills:

“Sometimes when you blend a Blizzard, depending on the toppings, you can get holes in the cup. If it’s not busy you can just remake it or put it in a new cup. But it was busy that night so the person who made the Blizzard just dropped the cup into another cup and forgot to tell me. I was working drive-thru, and when I went to hand it out I turned it upside down like always and the original cup fell out onto the ground. The people in the car thought it was hilarious.”

And then, there’s the user who pops everyone’s balloon by writing, “My local DQ has a sign stating, ‘We do not participate in the upside-down Blizzard promotion.’ Handwritten underneath it: ‘Please don't ask.’” So here, in the fine print, lies the underlying truth—you’ll only be served an upside-down Blizzard at *participating* DQ locations.

The silver lining in this unfortunate realization is that your Blizzard will taste the same whether it’s serve upside down or right side up. In the words of one profound Reddit user, “I have never wanted a Blizzard more than I do right now.”

Reddit posts have been edited for length and clarity.