The voluntary withdrawal seems to coincide with social media videos showing cans of Coors Light and Keystone light pouring a thick-looking liquid.
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Coors Light cases of beer
Credit: Jonathan Weiss / Shutterstock

Craft beer has taught the average drinker a lot about brewing — like what's an IPA and why is it so much cooler in a 16-ounce can? But one of the less heralded lessons is just how difficult consistently brewing the same beer can be. Big brewers get mocked for failing the flavor test, but they excel at consistency. It's why small breweries occasionally have to recall exploding cans whereas a Coors Light almost always tastes exactly like a Coors Light.

Except when it doesn't. Even with their corporate capabilities, Molson Coors is not beyond making mistakes while churning out millions of barrels of Coors Light and Keystone Light every year, and the beer giant has recently issued a voluntary withdrawal of select packages of 12-ounce cans of the two beers produced at the company's Trenton Brewery in Ohio.

The St. Louis-based grocery chain Dierbergs listed six products that have been removed from their store shelves:

  • Coors Light 12 Pack 12oz. Cans (UPC: 00-71990-00048)
  • Coors Light 18 Pack 12oz. Cans (UPC: 00-71990-30017)
  • Coors Light 24 Pack 12oz. Cans (UPC: 00-71990-31600)
  • Coors Light 30 Pack 12oz. Cans (UPC: 00-71990-30030)
  • Keystone Light 15 Pack 12oz. Cans (UPC: 00-71990-48045)
  • Keystone Light 24 Pack 12oz. Cans (UPC: 00-71990-48006)

The announcement specifies that all of these beers were "produced solely at the Trenton Brewery (production site 1020)," meaning similar products brewed elsewhere in the country are fine. Then it added, "While there are no food safety risks associated with the product, Molson Coors is choosing to withdraw it from the market as to not disappoint consumers."

As for Molson Coors, a company spokesperson repeatedly emphasized that the move was not a "recall" since the beers don't pose any food-safety threats.

"We recently became aware of an issue on only one canning line at only one of our breweries that supplies these two beers to a relatively small number of states," the spokesperson continued. "The impacted product does not pose a food-health risk, but it doesn't meet our quality standards. As a result we chose to work with our distributors and retailers to voluntarily withdraw impacted packs from the market. Any consumers with questions are encouraged to reach out to our quality hotline at 1-800-645-5376."

But what exactly was the issue? Interestingly, a number of videos have recently been making the rounds online showing cans of Coors Light and Keystone Light that are pouring with a "slime"-like consistency. Snopes found two separate videos on TikTok, one of which has been viewed over 3 million times showing a can of Coors Light pouring so thickly it can be pulled with a finger and another less popular clip showing a can of Keystone Light where the liquid is blowing in the wind "slobber." Similarly, a video posted on Reddit yesterday shows a can of Keystone Light where the slimy liquid coming out can also be stretched with a finger.

Specifically asked to comment on the viral videos with regard to the recall, a Molson Coors spokesperson did not address the issue.

Meanwhile, Dierbergs says anyone who purchased these products from their stores can return them for a full refund.