A Chrissy Teigen Lifestyle Brand Could Be Imminent
Is the model and cookbook author launching a line of home goods?
Reese Witherspoon tried it. So did Blake Lively (with much less success). Gwyneth Paltrow created a very popular version, but it's Martha Stewart will always be America's favorite domestic goddess. That might not always be the case though. Now Chrissy Teigen—arguably the queen of food Twitter in 2017—may be on the verge of releasing her own line of lifestyle products, and we’re honestly excited to see what she comes up with.
TMZ reports that the author of the Cravings cookbook (she’s also working on a second cookbook at the moment, which doesn’t have a release date yet) recently trademarked ‘cravings’ to go with a line of home goods. The exact items have not yet been revealed, but according to the documents that were filed for the trademark, the ‘cravings’ label could go on “kitchen appliances, hair dryers, bed linens, towels, and comforters,” meaning your house could—if you so desire—have Teigen’s mark in every room from the kitchen, to the bedroom, to the bathroom.
Not only that, but “cravings” could also be going on a new blog, which could potentially contain all of Teigen’s wisdom on cooking for her family, balancing work and parenting, style inspiration, and if we’re really lucky, more of her personal recipes.
None of this is a guarantee of course, and even if Teigen is planning to launch her own lifestyle brand, we may still be waiting quite a while. Of course, it’ll likely be worth the wait. Twitter could only contain Teigen’s unique brand of charming, hilarious, authentic and little offbeat sense of humor for so long. And since she ruled 2017, she’s probably eager to continue her dominance in 2018. Personally, I am looking forward to the day when I will be able to lay down on a set of sheets and make my morning coffee in a pot personally approved by Teigen herself. 2018 might actually be good, after all.