By Mike Pomranz
Updated September 12, 2016
© Carnegie Deli

New York City is currently waist high in its annual Fashion Week, which started last Thursday and runs until September 14. (Whether waist-high is in fashion this year, I’ve yet to sort out.) Non-fashionistas tend to take the week as an opportunity to mock the silliness of this intricately-attired dog and pony show – as if we could somehow survive without clothing! Still, I’m sure no one will be surprised to hear that world-famous sandwich specialist Carnegie Deli is firmly aligning themselves with the non-fashionista crowd.

Over the weekend, the now 79-year-old Midtown Manhattan deli announced a special Fashion Week-themed sandwich appropriately named the “Fashion Sandwich.” Though it doesn’t include any of the restaurant’s New York’s Best Beef Tongue, it probably should because the Fashion Sandwich is stacked high with tongue planted firmly in cheek. According to Carnegie Deli’s Facebook page, the “super-sized” triple decker sandwich “is made with a mountain of Paparazzi Pastrami, Trendy Turkey, a Snapshot of Stylish Swiss, topped with lettuce, tomato and onion on Runway Rye Bread.” And here’s the kicker, the restaurant says that if any NYFW model dare finish the entire $29.99 sandwich, it’s free. $30 is a ridiculous price for a sandwich that’s made with normal Carnegie Deli ingredients that have simply been given silly new names. And what’s more on-trend with the world of high fashion than charging way more for something than its really worth??

Update: One model, Eian Scully, has taken Carnegie Deli up on the challenge. You can check out his attempt below.