Resist the urge to say "man, it's a hot one" with every sip.

By Mike Pomranz
December 18, 2020
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Carlos Santana’s recording career began in 1969 when his band released their self-titled debut, Santana. Yet, despite selling millions of records over three decades, Santana’s biggest hit didn’t come until their 1999 album, Supernatural, buoyed by its breakout single, “Smooth.” Now, another 20 years later, Carlos Santana has just launched his own line of coffee beans—and I’ll give you one guess what the top blend is called.

Announced this week, The Carlos Santana Coffee Company is billed as a new venture with “a joint mission: to serve fans and friends around the world the most divine and meaningful cup of coffee while helping children in need throughout the world through his The Milagro Foundation.” The brand says a portion of every purchase will go to this charity, founded in 1998 to “support underserved and vulnerable children in the areas of education, health and the arts.”

Carlos Santana performs live on stage at Street Music Art Festival—Milan, Italy, July 21st, 2016.
| Credit: Mondadori Portfolio / Contributor/Getty Images

The coffee company’s website currently lists six blends, many of which are named after Santana hits. First on the list is, of course, the Smooth Blend—a medium roast coffee with beans from Indonesia, Central, and South America. Meanwhile, fans of Santana’s early catalog may gravitate towards choices like the Oye Como Va Blend or the Evil Ways Blend, both dark roasts.

All six varieties are currently priced at $20 per 12-ounce bag, a bit on the pricey side for blends with vague origins. (The Evil Ways Blend, for instance, doesn’t even specify what countries the beans come from.) But if you’re ordering beans from this self-described “Coolest Coffee Company on the Planet”—which Santana launched in partnership with the Icon Global Coffee Company—there's a good chance you're in it more for the music than you are for the coffee anyway.

And in promoting the brand, Santana didn’t get bogged down in the details of the actual product, preferring to focus on the charitable side of the new business. “We believe that life is a miracle and that children everywhere deserve the opportunity to lead safe, healthy and educationally creative lives,” Santana explains. “It is an honor to partner with Icon Global Coffee and with each cup of coffee, make a significant difference in the world. And as we say ‘Wake up and smell the future!’”