Campbell's Turned Two of Its Most Beloved Soups into Scented Candles
I've accepted that anything can be turned into a candle. Over the past couple years, we've covered scented candles that smell like a McDonald's Quarter Pounder, IKEA meatballs, and Miller Lite's version of a dive bar. But just because something can be turned into a candle, doesn't necessarily mean it makes sense to turn it into a candle. (See the previous three examples, perhaps.)
But what about soup? With soup, the aroma and warmth are part of the experience — meaning they're not that dissimilar from a candle. And so, this winter, the Campbell Soup Company is getting into the candle game.
Launching today, the soup giant has teamed up with the experience-oriented retail brand Camp to release candles in two signature Campbell's scents: Chicken Noodle Soup and Tomato Soup & Grilled Cheese. The former is said to offer "notes of savory chicken, cloves and buttery crackers" while the latter is billed as featuring "roasted tomato, peppercorn and gooey grilled cheese."
Design-wise, Campbell's says the look of the candles was inspired by the brand's recent stackable snowman cans (you even pull the top off like a soup can) which themselves are a tie-in to Campbell's animated "Snowbuddy" television commercial. To further hammer that connection home, once melted down, the candle contains a small "Snowbuddy" snowman figure that customers can keep after the wax is gone.
"The magic of winter sparks fond memories," Linda Lee, chief marketing officers for Campbell's Meals & Beverages, stated. "Campbell's is excited to continue our mission of creating family moments and memories for all through our partnership with Camp."
The candles are available today at both Camp.com/Campbells and in Camp stores in New York, New Jersey, Dallas, and Connecticut. However, if you want one, act fast: A Campbell's spokesperson said that only 2,000 of the candles are available for purchase. They're priced at $24.00 each with 10 percent of the net proceeds from total candle sales going to Feeding America.