Cadbury Creme Eggs Now Come in Beer Form
Beer collaborations have become so commonplace that plenty of brand-name confections have been turned into their own brew—from the obvious, like a Hershey's chocolate porter, to the more eyebrow-raising, like a Sheetz watermelon gummy rings wheat ale.
But even though these brewery-meets-candy mashup aren't as unexpected as they used to be, the combination of sweet treats and alcohol can still be an attention grabber: Just ask Cadbury. The Easter mainstay teamed up with the Goose Island Beer Company to release a Creme Egg-flavored stout.
Launched today, the limited-edition Goose Island x Cadbury Golden Goo-Beer-Lee Creme Stout was released not only to coincide with the upcoming Easter holiday, but also to mark the 50th anniversary of Cadbury's iconic Creme Egg.
"We have always celebrated the unique and wonderful ways of enjoying a Cadbury Creme Egg and with this launch we are taking EATertainment to a whole new level," Raphael Capitani, brand manager for Cadbury Creme Egg, said in the announcement. "We can't wait for people to try our very first beer and raise a glass to five delicious decades of Cadbury Creme Egg!"
Cadbury, which is based in England, worked with the British outlet of the Chicago-based brewery Goose Island to produce this beer for the U.K. The 4.5-percent ABV stout—which, for the record, does not contain any actual Creme Eggs—was created by Goose Island UK's Head Brewer Andrew Walton who tossed cacao nibs and vanilla beans into a recipe that also included malted barley, oats, wheat, and lactose in an attempt to match the flavor and texture of the classic Easter egg.
"With the Golden Goo-Beer-Lee Creme Stout we knew that we would be reaching a wide range of people with different levels of experience with craft beer!" Walton said. "We wanted to make sure that for whoever tried this beer, it would be unique and delicious. The tasty flavors of the stout complement the iconic Cadbury Creme Egg; we wanted to big up the chocolate and creaminess of the beer while keeping it super drinkable."
Goose Island even suggests that drinkers could "bite the top off a Creme Egg, lick the goo and use chocolate shell as a tiny beer vessel."
Of course, you have to get the beer first—and not that Americans had much of a shot of having cans shipped across the pond to begin with—but the beer went on sale this morning at 11 a.m. Greenwich Mean Time and was already listed as "sold out" by the time most Yanks were waking up this morning. Goose Island says people can sign up to learn when the beer will be "back in stock soon"—in case you know any Brits you can trust to save you a couple stouts.