Pableaux Johnson

But the French are calling it "fake news." 

Jillian Kramer
March 21, 2018

If France is known for one thing, it's known for baguettes. Yes, cheese and wine and so many more of our favorite foods belong on this list, but baguettes are sacred. At one time, the French government actually regulated when bakers could take their vacations so that its citizens would never live in fear of a baguette shortage. But now, new data seems to spit in the face of its bread affair, showing that the French are buying more hamburgers than baguettes.

According to data from Gira Conseil, reported by the BBC, French citizens purchased some 1.46 billion U.S.-style burgers last year, compared to 1.22 billion baguettes during the same time period—14 times more burgers than a decade ago. 

The figures include the purchase of baguette sandwiches, known as jambon-beurre.

The data also shows that 85 percent of all French restaurants now have at least one burger on their menus, with McDonald’s offering several “Frenchified” options.

But the French themselves don’t seem to be taking the data seriously. “C’est pas vrai,” or, “it’s not true,” one French citizen cried to the Guardian before equating the idea of increased burger sales—over that of classic baguette sales—to fake news.

And even Gira Conseil, which provided the data, says the report has been greatly exaggerated. “Let me explain: baguettes are taken away and eaten with fingers, burgers are mostly eaten sitting down with a knife and fork,” Bernard Boutboul, director of Gira Conseil, told the Guardian. “It’s not comparing like with like.”

Exaggerated or not, it's no secret that France has been falling for burgers for quite some time. The fact that, as Boutboul pointed out, they eat their burgers with a fork and knife—a concession even McDonald’s has made for its French customers—is another point entirely.