Simon Burt

Camel Valley Vineyard may have just improved its odds of being served at the royal wedding.

Mike Pomranz
March 29, 2018

Unlike in the United States where online betting is frowned upon in most parts of the country, in the United Kingdom, Brits are free to bet pretty much anywhere on pretty much anything. Right now, you can go to the gambling site Ladbrokes and wager on who will be the next James Bond, whether Donald Trump will be impeached, or the name of William and Kate’s third child. And sticking with the royal family, the bookies over at Ladbrokes even set odds on which wines will be served at Prince Harry and Megan Markle’s royal wedding—though some breaking info might shake up those numbers.

The Cornwall-based Camel Valley Vineyard just earned the distinction of being the first English wine producer to be granted a Royal Warrant. No, Americans, that does not mean that the Queen herself has requested an arrest. Instead, top members of the British royal family can bestow businesses with one of these warrants as proof that they have served as regular suppliers to the Royal Household for at least five years. Then, once given this distinction, these brands can display the royal coat of arms on their labels. Granted, some companies with Royal Warrants are more mundane than others: For example, Boots—basically a British version of Walgreens—has one. But so do Champagne Veuve Clicquot, Pimm's, and Martini Vermouth, so Camel Valley certainly has reason to be proud of this British first.

However, as is often the case in British social circles, the question has quickly turned to “How might this affect the upcoming royal wedding?” Funny you should ask because back in January, when Ladbrokes bookmakers set the odds for what wines they thought Harry and Meghan could potentially offer guests, British wines overall were one of the favorites when it came to countries of origin and Camel Valley was a reasonably strong choice when it came to brands.

Oddsmakers put the chances a British wine would make an appearance at the wedding at 5/4, second only Markle’s home state of California which was given odds of 1/3. (France was 2/1. Italy was 3/1. Australia was 5/1. New Zealand was 6/1.) Meanwhile, when it came to brands, Ladbrokes made Chapel Down the favorite at 2/1 after reports emerged that the wine, which was served at William and Kate’s wedding, was already chosen for this latest royal marriage. But though the Queen’s own Windsor Park English sparkling wine had the second best odds at 4/1, the third strongest showing came from Camel Valley, with odds of 5/1.

So does this news of an official royal mark of approval shift the needle for Camel Valley? Time to consult your bookie. Though if you live in America, his response will probably be “What the hell are you talking about?!”