If you have $390 to spare, you can grab a bottle this October.

By Mike Pomranz
September 01, 2020
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When it comes to celebrities, I like to stay out of their personal lives. I saw Brad Pitt in Once Upon a Time in Hollywood; I saw his Emmy-nominated appearance as Dr. Fauci on Saturday Night Live; and, frankly, that’s all about Brad Pitt that I really need to know … unless he releases a new wine. That’s not personal; that’s business. My kind of business. And launch a new wine he has.

Set to release its first bubbly on October 15, the new Pitt-approved project Fleur de Miraval is being billed as “the only Champagne house exclusively devoted to Rosé Champagne.” Yes, the actor’s star power has long eclipsed everyone but Hollywood’s top A-listers, and now, Pitt is unleashing the wine to beat them all—not just a Champagne (sorry, Jay-Z) and not just a rosé (sorry, Post Malone, et al.)—but an entire house of exclusively Rosé Champagne.

Credit: Fleur de Miraval / Getty Images

As you likely recall, back when Pitt was with Angelina Jolie, the couple purchased Chateau Miraval in Côtes de Provence and began churning out rosés so nice they don’t even need a celebrity endorsement, thanks in no small part to the participation of winemaker Marc Perrin.

Well, on this latest project, Jolie—though still an owner—appears to be out of the picture; however, Perrin and company are still part of the team. And they’ve added a sparkling expert: fourth-generation winemaker Rodolphe Péters, owner of Pierre Péters Champagne. The result is being billed as “not some new ‘celebrity wine,’ but an authentic project of wine growers combining their expertise, skills and passion.”

“This project is, first and foremost, an artistic venture, because producing fine wines is a form of artistic creation,” Famille Perrin explained in the announcement. “We have known Rodolphe Péters for many, many years and, like him, we are passionate about the great wines of the world. Yet, each time we’ve gotten together to taste fine, vintage Rosé Champagnes, we’ve come to the same conclusion: We love the aromas that these great Champagnes develop with age, especially when they lean towards Chardonnay, but we often also find heavy aromatic notes from the red wine, which create an overall conflict with the harmony and nobility. This is why we wanted to create a different kind of Rosé Champagne that blended mature Chardonnay grapes with young Pinot Noir grapes.”

Of course, that statement may leave drinkers wondering where Brad Pitt fits into the picture. Have no fear, Marc Perrin reportedly told Wine Spectator that “the idea to create the only Champagne house only dedicated to rosé Champagne was Brad's idea.” You know those Hollywood-types are always more about big picture stuff than messing with nuts and bolts.

As for the first bottling itself, Fleur de Miraval’s “Exclusivement Rosé” is described as a blend of 75 percent Chardonnay grapes of different ages with young Pinot Noir grapes filling things out, providing the bubbly’s “subtle, pink color” and adding “tangy notes of red currant and red raspberry [to] energize the delicate minerality, salinity, and iodized expression of the Chardonnay grapes.” The wine is then aged for three years before being released in a lacquered bottle to protect it from light. Oh, and finally, it’s tossed in a pink box and, according to People, hit with a price tag of about $390.

“Fleur de Miraval Rosé is the culmination of five years of work, research and tasting done in the utmost secrecy,” Péters stated. “It is also a very exclusive wine as only 20,000 bottles were produced for this first edition.”

Interestingly, when Pitt and Joile split up, rumors began to swirl that their château would be sold. However, the couple quashed those rumors in 2017, with Perrin saying the estate was “an investment for the family and the children,” according to The Drinks Business. Sounds like that investment is stronger than ever.