Ben & Jerry’s Teams with Colin Kaepernick on New Non-Dairy Flavor
Launched back in the 1970s, Ben & Jerry’s was ahead of the curve in the premium ice cream craze, but part of what has set the brand apart is their continued dedication to political activism. Cut to 2016, quarterback Colin Kaepernick was also a trendsetter as the first NFL player to protest against police brutality and racial inequality by not standing during the national anthem—activism he’s continued to pursue even though it likely ended his football career.
The two make for a sensible match, and it’s finally happened: Colin Kaepernick is getting his own Ben & Jerry’s flavor—Change the Whirled—created to celebrate his “courageous work to confront systemic oppression and to stop police violence against Black and Brown people.”
“I'm honored to partner with Ben & Jerry's on Change the Whirled,” Kaepernick said in the announcement. “Their commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the wellbeing of Black and Brown communities. My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier, and truly free.”
As a vegan, Kaepernick wanted his flavor to be a non-dairy offering, and the result is a caramel sunflower butter base packed with fudge chips, graham cracker swirls, and chocolate cookie swirls. Pints—which are easily identifiable by Kaepernick’s portrait on the label—will be a full-time flavor both at Ben & Jerry’s Scoop Shops and at retailers across the U.S. (as well as in Ireland, the United Kingdom, Germany, Switzerland, and the Netherlands) starting next year.
The pints have a suggested price of $4.99 to $5.49, and Ben and Jerry’s explains that Kaepernick’s portion of the proceeds will support the Know Your Rights Camp—the Kaepernick-founded, Oakland, California-based program with a mission “to advance the liberation and well-being of Black and Brown communities through education, self-empowerment, mass-mobilization and the creation of new systems that elevate the next generation of change leaders.”
“Colin Kaepernick and his Know Your Rights Camp is the perfect partner for Ben & Jerry’s to continue to advance our work on issues of racial justice,” Matthew McCarthy, CEO of Ben & Jerry’s, stated. “Ben & Jerry’s is proud to diversify our flavor portfolio by honoring Kaepernick with a full-time flavor. We deeply respect how Colin uses his voice to protest racism, white supremacy and police violence through the belief that ‘love is at the root of our resistance. We have tremendous hope in what we can accomplish together.”
Change the Whirled is a significant switch in tone from Ben & Jerry’s other new flavor, announced just last week. The limited-edition Punch Line—the ice cream brand’s fourth flavor released in partnership with Netflix this year—is “a comedic duo of brown butter bourbon and almond ice creams with roasted almonds and chuckles of cherries” created to promote the streaming service’s stand-up comedy specials.