The Backstreet Boys Want to Get into the Tequila Business
Backstreet’s back, all right—and in a way you may have never expected: the Backstreet Boys are hoping to get into the tequila business. That’s not to say the once insanely popular ‘90s boy band has quit making music. Though the pop act’s string of top 10 singles ended at the turn of the millennium, the Backstreet Boys have released four studio albums since 2005. But with all but one of the members now in their 40s, these “boys” seem to be looking for something a bit more mature—like aged spirits.
During a couple of recent shows in Cancun, the pop stars sat down with a writer with Tasting Table, and almost inevitably, tequila came up. “I like a good reposado or añejo,” Kevin Richardson says, to which the apparently business-minded Nick Carter segues, “and that leads us into talking about our tequila venture that we'll be coming out with. [We] just need to find a partner here in Mexico.”
Though the thought of partnering with the Backstreet Boys probably subconsciously sent the hands of hundreds of former ‘90s tweens into the air, whether any of them will produce tequila is yet to be seen. As of now, Tasting Table had no other details on whether the boy band has any promising leads on fulfilling their tequila dreams.
Clearly, if you’re looking to sell tequila, having a producer is a major step—so frankly, it’s a little hard to tell whether this tease is a serious announcement or just some loose talk after a few margaritas. But as another star who saw his fame explode in the ‘90s can attest, tequila can be a lucrative business: in a highly-publicized deal, George Clooney sold Casamigos, the tequila brand he co-founded, for about a billion dollars last year. (Of course, the Backstreet Boys probably don’t have Clooney’s level of cachet, but then again, who does?)
Regardless, here’s hoping a Backstreet Boys’ tequila does come to fruition. Sure, it’s no “Margaritaville,” but the song “I Want It That Way” is almost begging for the response “straight with a slice of lime.”