Having these colorful and useful Zojirushi products around will improve your kitchen game and life in general.

By F&W Editors
Updated December 22, 2019

Japanese manufacturer Zojirushi has been making sleek and functional products since 1918, complete with the signature tiny elephant logo. Their line of drink containers and kitchen tools are perfect for small space living and kitchens lacking in stovetops and ovens. Cooking rice, baking bread and pan frying burger patties are all easily done with Zojirushi technologies.

Whatever the gadget, Zojirushi's colorful products and reliable rice makers and griddles are a great addition to your kitchen arsenal. Read on for some of our favorite things from the brand, all available on Amazon.

Rice Cooker

Courtesy of Amazon

One of the best rice cookers around, this tool has presets for every type of rice as well as for steaming and baking. If you cook rice regularly, a tool like this is a must-have.

Zojirushi 5-1/2-Cup (Uncooked) Micom Rice Cooker and Warmer, $140 (originally $192) at amazon.com

Travel Mug


The stainless steel vacuum insulation keeps beverages hot or cold for hours in this travel mug. The lid is leak-proof and the wide mouth makes it easy to clean or to add ice cubes. (See more of the best travel mugs)

Zojirushi Travel Mug, 16 oz, $28 at amazon.com

Bread Maker


Make a two pound loaf of bread in a snap with a great bread maker you can set and walk away. Also includes settings for gluten-free ingredients.

Zojirushi Home Bakery Virtuoso Breadmaker with Gluten Free Menu setting, $300 (originally $325) at amazon.com

Electric Kettle


A sleek and compact 0.8 liter kettle, perfect for a few cups of tea. (See more electric kettle options)

Zojirushi Electric Kettle, $110 at amazon.com

Stainless Steel Mug


Another portable mug option to keep drinks hot or cold, these containers come in 11 different colors.

Zojirushi Stainless Mug, $26 at amazon.com

Food Jar


Transport your soups or snacks in an insulated travel container, especially if you know you'll be without a refrigerator or microwave.

Zojirushi Stainless Steel Food Jar, $29 at amazon.com

Coffee Maker


With almost 1,000 five-star reviews, shoppers love this small coffee maker that'll fit on any countertop (or inside any cabinet).

Zojirushi Zutto 5-Cup Drip Coffeemaker, $70 at amazon.com

Lunch Kit


This bento style jar keeps 3 food bowls inside for hot or cold lunch on the go. They're microwaveable and easy to clean.

Zojirushi Ms. Bento Stainless-Steel Vacuum Lunch Jar, 28.5-Ounce, $37 at amazon.com

Electric Griddle

Courtesy of Amazon

This griddle's diamond pattern surface protects the nonstick coating, and the handy lid prevents oil from splattering while you're making breakfast, lunch or dinner.

Zojirushi Gourmet Sizzler Electric Griddle, $116 at amazon.com

Stainless Tumblers


If you're looking for more simple insulated drinkware, look no further than these tumblers.

Zojirushi Stainless Tumbler, $30 at amazon.com