It makes a great gift, too.

By Katie Macdonald
February 14, 2020
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It’s Valentine’s Day—but there’s no need to limit love to just 24 hours. If you’re still searching for the perfect gift for your special person, you can try out a subscription service that will keep delivering gifts long after February 14. 

And for one service that’s versatile enough for every taste, consider Winc, an online wine club distinguished by a clever 6-question palate profile quiz to expertly tailor wine recommendations. The brand cuts through jargon like “tannins” and “acidity” with unfussy questions like “How do you feel about salt?” and “Do you like citrus?” Each bottle includes pairing suggestions as well as directions on the best serving temperature. Plus, users rate each bottle of wine to improve suggestions next time around.

Winc Instagram

What also makes Winc special is that the brand produces, rather than purchases, its wines. That means they work with independent wine growers and makers to develop wines from diverse regions and styles at approachable prices. Its portfolio ranges from classic blends to single vineyard, passion projects, including a chilled red, canned rose, and zero-sulfur wine.

We tried out some of the unique bottles Winc has developed, including Cherries and Rainbows, a natural, organic, and biodynamic red with zero-added sulfur, and Keep It Chill, a medium-bodied gamay that’s served slightly, well, chilled. Cherries and Rainbows tasted refreshing yet packed a punch of blackberries, while Keep It Chill was tangy and vibrant. Both were extremely sippable, perfect either on their own or paired with a gorgeous cheese spread. 

Based on our experience, Winc is a fun, approachable way to educate new wine drinkers on the wide variety of flavors out there, or push someone with a selective palate outside of his or her comfort zone. And if you are thinking of gifting it to someone you love, or are looking to treat yourself, you can get 40% off your first order with the code FOODWINE40. Cheers to that!