Skip to content

Top Navigation

Food & Wine Food & Wine
  • Recipes & Cooking
  • Drinks
  • Travel
  • Holidays + Events
  • News
  • F&W Classic
  • Video
  • Lifestyle
  • F&W Pro
  • About Us

Profile Menu

Your Profile

Your Profile

  • Join Now
  • Newsletters
  • F&W Classic Insiders this link opens in a new tab
  • Manage Your Subscription this link opens in a new tab
  • Give a Gift Subscription this link opens in a new tab
  • Wine Club
  • Podcast
  • Food & Wine Books this link opens in a new tab
  • Logout
Login
Subscribe Subscribe
Pin FB

Explore Food & Wine

Food & Wine Food & Wine
  • Explore

    Explore

    • F&W Cooks

      F&W Cooks

      Food and Wine presents a new network of food pros delivering the most cookable recipes and delicious ideas online. Read More
    • Our 22 Best Crock Pot and Slow-Cooker Recipes

      Our 22 Best Crock Pot and Slow-Cooker Recipes

      Looking to amp up your beef stew but unsure where to start? A slow cooker can can take your comfort food to the next level. Read More
    • 50 Affordable Wines You Can Always Trust

      50 Affordable Wines You Can Always Trust

      We’ve assembled a list of 50 of the world’s most reliable, inexpensive wines – bottles that offer amazing quality for their price year in and year out. Read More
  • Recipes & Cooking

    Recipes & Cooking

    See All Recipes & Cooking
    • Chicken
    • Comfort Food
    • Breakfast + Brunch
    • Salads
    • Desserts
    • Vegetables
    • Pasta + Noodles
    • Chefs
    • Meat + Poultry
    • Soup
    • Appetizers
    • Side Dishes
    • Fruits
    • Seafood
    • Special Diets
    • Cooking Techniques
    • Steal This Trick
  • Drinks

    Drinks

    See All Drinks
    • Wine
    • Cocktails + Spirits
    • Coffee
    • Juices
    • Beer
    • Champagne + Sparkling Wine
    • Tea
  • Travel

    Travel

    See All Travel
    • Wine Regions
    • Restaurants
  • Holidays + Events

    Holidays + Events

    See All Holidays + Events
    • Valentine's Day
    • Halloween
    • Passover
    • Hanukkah
    • Christmas
    • Gifts
    • Super Bowl
    • Easter
    • Thanksgiving
    • New Year's Eve
    • Holiday Entertaining
  • News
  • F&W Classic

    F&W Classic

    See All F&W Classic
    • F&W Classic Insider
  • Video
  • Lifestyle
  • F&W Pro
  • About Us

Profile Menu

Subscribe this link opens in a new tab
Your Profile

Your Profile

  • Join Now
  • Newsletters
  • F&W Classic Insiders this link opens in a new tab
  • Manage Your Subscription this link opens in a new tab
  • Give a Gift Subscription this link opens in a new tab
  • Wine Club
  • Podcast
  • Food & Wine Books this link opens in a new tab
  • Logout
Login
Sweepstakes

Follow Us

  1. Home
  2. Lifestyle
  3. Unusual Wine Branding

Unusual Wine Branding

By Food & Wine Updated March 08, 2017
Skip gallery slides
FB Tweet

1 of 9

FB Tweet
Pinterest Email Send Text Message Print

Unusual Wine Branding

Marilyn Merlot

Marilyn Merlot may have been the first to marry clever merchandising to fine wine. Now, winemakers (and their gifted sales teams) have found as many ways to help their bottles stand out on store shelves as there are varietals from which to make them. Car enthusiasts and horror fans, frequent flyers and overworked housewives, take note: There is now a wine made just for you.

—Victoria Scanlan Stefanakos

1 of 9

Advertisement
Advertisement

2 of 9

FB Tweet
Pinterest Email Send Text Message Print

Hello Kitty Wine

Hello Kitty Wine

Fittingly, Hello Kitty wines like the Kitty Angel White and the Kitty Devil Red can be had in Hello Kitty glasses (decorated with pink rhinestones, of course).

Photo courtesy of Hello Kitty Wines

2 of 9

3 of 9

FB Tweet
Pinterest Email Send Text Message Print

The Deli Garage Grape Battery

The Deli Garage Grape Battery

Operating out of a former tractor workshop in Germany's Rheingau region, Anthony's Mini Garage Winery's fruit brandies are packaged in metal cans; its wines come in vintage-style bottles with crown caps.

Photo © Ulrike Kirmse

3 of 9

Advertisement

4 of 9

FB Tweet
Pinterest Email Send Text Message Print

Mad Housewife Chardonnay

Mad Housewife Chardonnay

The tagline for Mad Housewife's wines: "What's domestic bliss without a little wine?" Its labels feature a campy 1950s housewife in pink.

Photo © Ross Anania

4 of 9

5 of 9

FB Tweet
Pinterest Email Send Text Message Print

Boarding Pass Shiraz

Boarding Pass Shiraz

Wine importer Dan Philips paired up with designer Chuck House to create genius wine labels that mimic airline boarding passes—"luggage tag" included.

Photo © Max Dunn

5 of 9

6 of 9

FB Tweet
Pinterest Email Send Text Message Print

Neil Ashmead GTS Grand Tourer Shiraz

Neil Ashmead GTS Grand Tourer Shiraz

This red from Australia's Barossa winemaking region reflects Elderton Wines co-founder Neil Ashmead's twin passions: wine and cars. The screw cap brilliantly features a 6-speed gear stick.

Photo courtesy of Killibinbin

6 of 9

Advertisement
Advertisement
Advertisement

7 of 9

FB Tweet
Pinterest Email Send Text Message Print

Marilyn Merlot

Marilyn Merlot

Since 1985, Napa Valley's Marilyn Wines has adorned each new vintage of its signature Marilyn Merlot with a different image of America's iconic sex symbol. Among the most prized: the Velvet Collection, whose label features a peel-off overlay that conceals a nude portrait.

Photo courtesy of Marilyn Wines

7 of 9

8 of 9

FB Tweet
Pinterest Email Send Text Message Print

Vampire Merlot

Vampire Merlot

The gimmicky Vampire Vineyards went all out with some of its earlier vintages, sourcing grapes from what once was Transylvania. Its recent vintages come from a more expected wine-growing area: the Paso Robles region of California's Central Coast.

Photo courtesy of Vampire Vineyards

8 of 9

9 of 9

FB Tweet
Pinterest Email Send Text Message Print

Killibinbin Cabernet

Killibinbin Cabernet

Killibinbin Wines out of Adelaide Hills, Australia all bear illustrations from vintage horror films, including depictions of a screaming woman and a man being choked.

Photo courtesy of Elderton Wines

9 of 9

Advertisement
Advertisement
Advertisement
Replay gallery

Share the Gallery

Pinterest Facebook

Up Next

By Food & Wine

    Share the Gallery

    Pinterest Facebook
    Trending Videos
    Advertisement
    Skip slide summaries

    Everything in This Slideshow

    Advertisement

    View All

    1 of 9 Unusual Wine Branding
    2 of 9 Hello Kitty Wine
    3 of 9 The Deli Garage Grape Battery
    4 of 9 Mad Housewife Chardonnay
    5 of 9 Boarding Pass Shiraz
    6 of 9 Neil Ashmead GTS Grand Tourer Shiraz
    7 of 9 Marilyn Merlot
    8 of 9 Vampire Merlot
    9 of 9 Killibinbin Cabernet

    Share & More

    Pinterest Email Send Text Message Print
    Food & Wine

    Magazines & More

    Learn More

    • Subscribe this link opens in a new tab
    • Books from Food & Wine
    • Contact Us
    • Advertise
    • Content Licensing
    • Accolades this link opens in a new tab

    Connect

    Follow Us
    Subscribe to Our Newsletter
    Sign Up
    MeredithFood & Wine is part of the Meredith Corporation Allrecipes Food Group. © Copyright 2022 Meredith Corporation. All Rights Reserved. Privacy Policythis link opens in a new tab Terms of Servicethis link opens in a new tab Ad Choicesthis link opens in a new tab California Do Not Sellthis link opens a modal window Web Accessibilitythis link opens in a new tab
    © Copyright Food & Wine. All rights reserved. Printed from https://www.foodandwine.com

    Sign in

    View image

    Unusual Wine Branding
    this link is to an external site that may or may not meet accessibility guidelines.