This Ultra-Concentrated Coffee Brand Just Launched a Rare Batch That's Bound to Sell Out
As the country slowly reopens, many of us are re-emerging into society as slightly different people than who we were before the pandemic. I, for one, never expected to become who I am today: A coffee drinker. I've always been the tea-over-coffee person who used to make fun of my coffee-drinking family for being addicted to their daily cups of "bean juice." But in September of last year, something in me snapped. Maybe it was the need for a dose of strong caffeine to get me started on my daily WFH routine, but for the past nine months, I haven't been able to start my day without a hot Americano and a splash of soy milk.
I've also developed an appreciation for the process of making coffee—the drip, the heavenly roasted scent, and the painting-like process of swirling milk into my dark brew are the calming start to the day I need. Alongside said appreciation, however, is the annoyance from how time-consuming it can be. From heating up water to the drawn-out drip, drip, drip of my brew, it takes much more time to get my caffeine from coffee than my favorite green tea. That's why Jot's editor-loved ultra-concentrated coffee, which only takes a tablespoon mixed with 8 ounces of water to make a cup of coffee, was such a game-changer for me.
It makes sense that Jot has garnered such high praise from coffee drinkers: Not only is it 20 times more concentrated than the average cup of coffee, but its smooth, nutty, and almost caramel-like-in-taste brew is the most delicious coffee I've ever had. The brand has sold more than 2 million cups of coffee in the past year with thousands of glowing reviews, and its limited-edition batch named Wavelength sold out within two weeks in March. It's something I expect will happen again with Daydream, Jot's newest limited-edition batch brew for the summer that can be enjoyed with both hot or cold water.
With notes of chocolate, nougat, and fruit, Jot's dark-roasted Daydream brew is a smooth and rich wake-up jolt for the morning. The beans were handpicked by the Abakundakawa all-women's cooperative in Rwanda's Gakenke region, and the area's rich volcanic soil provides Daydream with a hint of sweetness that reminds me of a delicate chocolate bar with berries and roasted nuts. Although I prefer my coffee hot with a splash of milk, I find Daydream to be equally fantastic as an iced latte (no water needed in this case—just mix your milk with one tablespoon of the concentrate).
Since Jot's coffee is so strong, the Daydream concentrate can make 14 cups of coffee from just its small 6.8-ounce bottle. As with its previous limited-batch brew, Jot created the launch with an artist, this time Elena Cashion who designed the bottle with "bright colors and playful shapes" to reflect the "magic" she feels for the warmer months. "Ideas can flow freely as the long days make room to play and daydream," said Cashion of her inspiration.
Daydream is available as a single pack for $24, as well as in a duo with the original Jot concentrate for $43, or a triple pack for $58. The brand only made a few thousand bottles of the Daydream brew, so you'll want to pick it up fast. Shop Jot's limited-batch brew below.