brightland oishii vinegar

This Editor-Loved Olive Oil Brand Created a Vinegar With 'the Tesla of Strawberries'

It's bound to sell out.
By Nina Huang
July 13, 2021

There's something about strawberries that makes them a poster child for summer fruits. It's the tiny dew drops of water that fall perfectly amongst the yellow seeds, the vibrant color that gleams under sunlight, and the sweet but tart flavors that go well with everything from spritzes and salads to shortcakes and salsa. If summer represents infinite possibilities, strawberries are the fruit of equally abundant opportunities in the kitchen—it's only natural they take center stage with one of the most exciting food collaborations this season. 

Brightland, the editor-loved olive oil brand, has teamed up with Oishii, one of Food & Wine's 25 Game Changers of 2021, to make a limited-edition strawberry vinegar titled Lush. The vinegar "captures the exceptional sweetness and beautiful aroma of Oishii's coveted Omakase berries," according to Brightland, and is now available for $25 per bottle

Lush Brightland
Credit: Courtesy of Brightland

To buy: Oishii x Brightland Lush Strawberry Vinegar, $25 at brightland.co

Like the fruit itself, Oishii and Brightland's strawberry vinegar collaboration will undoubtedly become the versatile secret weapon for any home cook. Use it to infuse an acidic zing to cocktails, a sharp note to creamy, fragrant soft cheeses, or a lifting tang to fruit salads with cantaloupe and other melons. Since the Lush vinegar is part of a limited batch, it's bound to follow the footsteps of other Brightland launches that have historically sold out in a flash

The bottle distills the ripeness and flavor of Oishii's famed $50-per-box Omakase berries, dubbed the "Tesla of strawberries" as a result of the tech-powered process Hiroki Koga, CEO and co-founder of Oishii, uses to grow these fruits. Having brought the strawberries' seeds directly from Japan, Koga replicates the berries' original growing conditions in Japan (with help from AI robots) and produces berries that are ripe year-round at Oishii's vertical farm in New Jersey. The result is the sweetest strawberry you'll find this side of the Pacific Ocean, even served as dessert at the Michelin-starred Sushi Ginza Onodera by Chef Kazushige Suzuki in New York City. 

"We greatly admire Oishii's commitment to quality, craft, and flavor, while pioneering sustainable indoor agriculture techniques," said Aishwarya Iyer, founder and CEO of Brightland, and Koga called Lush a new interpretation that pays homage to the Omakase Berry in a unique way. "Lush is a beautiful smelling, delicious vinegar with a smooth finish that will transform any dish. It was born out of our shared values and dedication to deliver superior, clean, and nutrient-rich products." 

Summer will be over before you know it, and the Lush vinegar will surely be gone just as fast. Shop the Oishii x Brightland Lush Strawberry Vinegar at Brightland for $25 now

Lush Brightland
Credit: Courtesy of Brightland

To buy: Oishii x Brightland Lush Strawberry Vinegar, $25 at brightland.co