We may have 29 days left in December, but that's not stopping Instagram from crowning Selena Gomez as its social media queen.
The 23 year-old "Good for You" singer not only boasts the app's largest following (103 million!), but also its most-liked photo (5.9 million).
What makes the achievement even more impressive is Gomez's three-month hiatus from posting altogether. The grown-up Disney star took time to focus on health issues after a very public battle with lupus.
But perhaps the real winner through all of the snapping, filtering and 'gramming (or lack thereof) is Coca-Cola. Not only did the red label wiggle its way into a bevy of social media posts, but used plenty of willing celebrity participants to reach basically anybody with a smartphone.
Enjoy that holiday bonus, Coke marketing team.